We as humans constantly have voices inside our heads that guide us through decisions in life however when we try to do something important or something challenging those voices tell us to do something else. When we sit down at our desks in the morning and know our business needs new sales, our inner procrastinator tells us to work on our LinkedIn profile or to get a haircut and when we need to get a direct mail campaign out the door it tells us to answer email instead. The secret isn’t to ignore these inner voices but harness their power and use them to guide you towards what matters. Don’t listen to what your inner procrastinator is pulling you towards but what it’s pulling you away from. All of life's greatest rewards are behind barriers of temporary discomfort and pain and when you hear your inner procrastinator telling you to do something unimportant you know you are on the right track – just power through and enjoy the reward on the other side.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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