On this episode, I’m joined by Alexi Neocleous to discuss effective content marketing strategies for dental practice owners. The world of content can seem big and intimidating, especially when you’re busy running your own practice. But there are ways to do effective and consistent content marketing that brings in new leads as well as retains current patients. In this episode, Alexi talks to us about creating content that attracts and retains customers. Alexi Neocleous is one of the leading direct response freelance copywriters in Australia. He’s known as a copywriter who gets fast results for his clients. As a world class copywriter, Alexi has generated hundreds of millions in sales over 18 years. As a mentor, he has trained dozens of writers who have continued on to forge their own successful writing careers. In just one recent campaign, one of our clients consistently brought in $100,000 for every $10,000 invested on marketing. His sales copy even got the attention of currently the world’s richest men, Warren Buffett. Mr. Buffett received one of Alexi’s sales letters and invited him to be a guest at his company’s annual general meeting in Omaha, Nebraska. He’s written advertising copy for bestselling authors… world renowned seminar leaders… and multi-million dollar business owners. In this episode, we discuss: 6:17 Why understanding the human condition is key to good copy 9:50 Why trust is paramount for dental care copy 12:14 Where copy and content writing fit into a dental practice 17:30 How to quickly move people through a funnel & when to put an offer in front of someone 19:51 Tips for pitching an offer effectively 22:40 Creating content that works quickly and easily for dentists 29:24 Harnessing the power of direct mail 35:27 A simple process for small business owners to create effective content 37:27 Tips for delivering content consistently 42:51 Tips for dentists to grow their practice using content marketing Find out more about Alexi Neocleous: fubbi.co 3 Secrets to Creating a Profitable Social Media Content Plan webinar fubbi.co/webinar Other links mentioned: http://www.boxerwachler.com/

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