Introducing a new clinical procedure is not as easy as it sounds. On this episode, I shared a lot of tips and tricks on how you can go about the process in an efficient and open way. If you are clueless on where to start introducing a new treatment to your patients, this episode is for you. Dr. Jesse Green also touched on the things you need to master, the marketing tactics you need, and the benefits of giving them a chance to enjoy the simple things we love too. In this episode we discuss: [02:18] Bringing back the skill set into your practice. [03:26] The three skill sets you need to master. [04:08] Marketing tactics to attract patients. [13:45] Introducing and presenting the service. [15:22] Biggest mistake in case presentation. [16:13] The things clients research on the process. [17:48] What kills efficiency and how you can be more efficient in the practice. [19:57] Training your people. [20:31] Benefits of introducing a new service in the practice.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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