Joining us in the booth this week is Mas, founder of Translate Culture, an agency that works with black consumer, personal and media brands to help them grow through unique advertising. This episode includes: Lessons learnt from Mixtape Madness How Mas accidentally created Translate Culture How he's built he's build a £10M+ advertising budget with his clients like Ava Estell, Plantmade, Alonuko, Ruka Hair, Treasure Tress, Oja and much more Follow Mas on Instagram here Buy tickets to the direct to culture event here Learn AI, Cybersecurity, Data Science & more with Coursera. Ato has personally used Coursera to obtain an AI certificate. This is an affiliate link so if you purchase a course or sign up to the monthly or annual subscription, we will receive a small commission from Coursera, however there will be no additional charge to you. Learn on Coursera here: https://imp.i384100.net/savvywallet Follow me on: Instagram , Tiktok, Twitter Check out: https://www.youtube.com/savvywallet for the video version *TIMESTAMPS* 00:00 - Preview 00:53 - Take Off Intro 01:28 - Intro to Mas 03:38 - From Congo to North London 06:53 - First black millionaires in the UK 09:47 - Going to Worst School in the Borough 12:33 - Pursuing Football with Charlton 14:06 - Never again will I not make it! 17:11 - Marketing grabbed me! 19:45 - Mixtape Madness, K Koke & Chipmunk 26:50 - Promoted 3 times in 4 years 30:55 - I created Translate Culture By Accident 33:10 - From Charging £200 to Beyond 33:50 - Losing half my clients to COVID 37:39 - Independent black media is important! 43:07 - Media is run by advertising! 44:38 - Client making £8m+ a year 46:11 - Footballers and Rappers becoming Entrepreneurs! 47:25 - Data, Culture and Storytelling! 51:41 - Managing £10M+ of Ad Spend + Impact is important! 54:17 - Challenges with my business 58:23 - Direct to Culture Event 01:04:51 - Final Messages Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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