Fall event season is here, and most medical aesthetic practices are about to spend real money throwing a party with a discount attached to it. This episode makes the case for something else: starting with a revenue target instead of a champagne order, naming the night a purchasing event instead of an open house, and building every decision backward from the number the evening needs to produce.Leisa walks through seventeen pearls covering the six to twelve weeks before the doors open. Choosing the date, building the RSVP tunnel, designing offers that drive behavior rather than erode margin, mapping how money physically moves through the room, tiering swag so it earns its cost, assigning every staff role and settling commission before anyone sells anything, and planning the follow-up while the team still has energy to execute it.Plus the mistakes that quietly cost the most: the extended offer that kills urgency, the checkout line that talks guests out of the purchase, and the injectable demo that becomes the only thing anyone remembers.The full framework, templates, and worksheets are in The Five Figure Event Method, available at theBitchnBeautician.com with 15% off for listeners using code BITCHN15.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related