Chapter 1: What is the main topic discussed in this episode?
Every new year, millions of people set goals all around the world that they're excited about. And within a few weeks, most people quit all those goals. And it's not because they're lazy. It's not because they don't want it bad enough. The real reason, they never learned how to set goals the right way.
Chapter 2: Why do most people quit their goals by February?
And goals don't fail because the dream is too big. Goals fail because the system is too weak. So today, I'm breaking down the five key steps to setting goals you will actually achieve in 2026. These are practical, they're simple, and if you follow them, you will finally stick to your resolutions this year. The first key is to get crystal clear on your why. Most people are pretty vague.
Clarity is the foundation of follow-through. Again, most people fail because they set goals without defining their why. And there's a big distinction of what you need to do here.
They choose goals that sound good, goals that impress people, goals they think they should want because they see their friends doing these things and they say, ah, I'm gonna go do this because that's what I'm supposed to do. Or it's because what I think I'm supposed to do. But if a goal doesn't have meaning behind it for you, if it doesn't tap into your heart, your soul, for some reason,
You won't fight for it when life gets hard, when life is challenging. It's kind of like my business. There are ups and downs in business, but because I have a specific purpose, a specific why, which is to serve 100 million lives every single week to help them improve the quality of their life.
When things are challenging, when the industry changes, when the content doesn't work, when I don't get a guest that I want to book, when something's not working out, I care more about my mission, the purpose, the why behind it, because I love it, that I'm willing to do what it takes week after week, 13 years every single week. And I've been showing up every week for 13 years.
I haven't missed a week on this show. And it's because I care about the why behind it. And I keep transforming year after year. But again, if a goal doesn't have meaning behind it for you, you won't fight for it when life gets harder, when it gets challenging, when you're going through a stressful time in your life. And when I started this podcast, I didn't do it for numbers or recognition.
I literally did it because I wanted to learn from great people and help others improve their life as well. And I was just like having so much fun. I wasn't trying to make money originally. I was just trying to figure out how can I get in front of the smartest people in the world, learn from them to help me, and also share the wisdom to help others.
And that purpose kept me showing up long before anyone knew the show existed. And this was a time when no one knew what a podcast was. You had to send people a link to iTunes and teach them a five-step process just for clicking and listening to the show. It was so hard to get people to listen to a podcast 13 years ago. And I still did it because I loved it. There was something behind it.
And I wasn't doing it for the money. I was doing it for the impact and the meaning of it. And that's what made me stick through it through all the years and why I'm still doing it today. You want to ask yourself three questions.
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Chapter 3: What is the importance of defining your 'why' for achieving goals?
Why does this goal matter to me? What will my life look like if I achieve it? And who will I become in the process? When you connect your goal to your heart, not just your calendar, amazing things will start to unfold. And when you get clear on why you want this thing to happen, why you want to accomplish that goal,
you will become someone greater just in the process of developing what you need to develop to accomplish it. And even if the goal doesn't happen, even if in six months or a year you don't accomplish the goal, you're gonna be so much farther along than when you were when you started out. This is a big one.
Again, step one is make sure you wanna really connect your heart by getting crystal clear on your why. Step two is to set specific, simple and measurable targets. A goal that is not clear is impossible to hit. Get healthy, make more money, be more confident. Those aren't goals, those are wishes. And wishes don't create change.
Because successful people set targets that they can measure, they can track, they can improve on. And that's what you need to do starting out this year. And I need you to watch this and hear this stat right here.
The simple act of writing down your goal, writing it down, getting it on paper or getting it on your laptop or whatever, that that alone increased your chances of success with that goal by 43%. Come on. Really? Yeah. Wow. Somehow it makes it so much more real. But I guess it's kind of like some people, if they just make a daily to-do list for themselves... they're more productive the next day.
Yeah, writing down what you want to do tomorrow, you're more likely to go do those things tomorrow. Rather than just thinking about all the things on your mind, I have to do these 20 things tomorrow. Maybe you do one or two if you just think about it. Yeah. As opposed to getting it down and then saying step by step, here's what I'm going to do.
Yeah.
So it's almost like making your goal list like you would your to-do list. You write a to-do list of the things you need to do today or tomorrow, and then hopefully you can get through those things. But most of us don't write a goal list where we're going to get through our goals or pursue our goals and then figure out what's the game plan and how do we get to accomplish this.
You are 43% more likely to accomplish your goals if you simply write them down. You can't just be thinking, I want more money. I want more this. I want more this. Write down specifically what you want. It is going to force you to really start taking action. You're not putting something in your mind. You're putting it on paper. You're looking at it.
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Chapter 4: How can writing down your goals increase your chances of success?
And I went from like not being able to hold a five minute conversation with a human to being able to talk with guys for 18 hours straight about, you know, studying retention charts and studying why certain videos did well and looking at, hey, these are the 50 best performing videos last week. What did well about them? Why do people click videos? And we could, the only bottleneck was sleep.
Like if it wasn't for sleep, we would probably talk for a thousand hours straight. You know what I mean? And so, and we did that every single day for a thousand days in a row. You know, we didn't drink, we didn't do drugs. We didn't talk to women sometimes, not by our own choice, but we did. They didn't talk to you guys. Maybe it was women didn't talk to us.
But yeah, and we were just like locked in every single day. And we all had around 10,000 subscribers. But then we all hit a million subscribers within the same month. So it's like the show's the power of like helping each other.
I love what Mr. Beast talks right there. And accountability creates consistency. When you know someone else is checking in on you, you show up differently. You show up more powerfully, more committed. I just had my trainer working out with me this morning. He comes to my place. I know he's going to be there at a specific time. And I also pay him to be there at a specific time.
So that forces me to wake up at a specific time and follow through on my goals that I have for my health goals. and I show up whenever he's there, and that is the key. It's not about if he wasn't there, it would give me an out. It doesn't mean I don't want it, it doesn't mean I wouldn't be motivated to do it, but you know, stuff happens, life happens.
I've got twins, I'm up late, I'm taking care of them, I'm with my wife, I'm traveling, a busy lifestyle, and if my trainer's not there, maybe one morning I'd be like, I just really need sleep right now because I'm exhausted. But because he's there, because I pay him, you pay attention to what you pay for even more.
So when you have accountability and you have a payment tied to it, you're even more likely to show up. And when you show up consistently, you create progress. When you create progress, you create momentum and that creates confidence and it helps you accomplish your goals. This is the key. And early in my business, I had a friend who did weekly check-ins with me as well.
And we shared our goals and our deadlines, and we would just talk about, here's what I want to create, here's what I want to do it by. And I'd say, okay, what do you need? And he would say, what do you need? And we talk about these things and we try to find ways to help each other. That simple accountability system helped me grow faster than any motivational speech ever would, right?
It was just about the accountability system in place. And I'm not saying you have to hire a coach or find a friend or whatever. It could be whatever system works for you, but you need accountability. Accountability can be a friend, a coach, community, a group, whatever it is, a public commitment. You could be posting something online.
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