A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere! One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base. Yet many brands simply aren’t utilizing this untapped resource. We hope to change that today by providing you with a specific brand advocacy strategy. As marketers and brands are starting to feel the effects of evolving social media algorithms, relationships are becoming the new Reach. Read the Show Notes: https://buffer.com/library/influencer-marketing About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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