Neil Bhuiyan engages Sherriff Shahen, an enterprise SDR at Deel, in a discussion centred on sales development and cold calling. Sherriff's calling expertise originates from his days as a "telemarketer" and the period of Cold Calling 300 prospects daily. He reflects on how this experience continues to benefit him seven years later as an SDR at Deel. Sherriff emphasizes resilience and the need to adapt to prospect preferences, urging fellow SDRs to prioritise controllable factors and recognise the potential for substantial earnings. He highlights that the reception to cold calls is generally positive, with many prospects appreciating the calls and placing value on the ensuing conversations.

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