In this episode, Neil interviews Josh Bruer, a Sales Development Leader and Coach. They discuss his sales development background, passion for music, and the transferable skills he gained as a lead singer. Josh highlights the importance of meaningful conversations in sales and the value of learning from prospects. He shares his experience in the tech and SaaS industry and the lessons learned as an SDR team lead. We also explore his journey from musician to sales coach, his dedication to helping others improve, and his approach to breaking down and enhancing the SDR role. Josh emphasises practice, coaching, and continuous learning, along with building relationships and understanding team motivations. From a leadership perspective, Josh advises managers to advocate for their teams, remove obstacles, and maintain honesty. He encourages reps to seek feedback and be coachable. Finally, we discuss the importance of forming connections and having meaningful conversations in and out of work.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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