From selling at the age of 8 to reshaping modern sales thinking, Fred Copestake shares a career defined by curiosity, coaching, and creativity.Guest LinksFind Fred on LinkedIn: https://www.linkedin.com/in/fredcopestake/Fred’s Book – Ethical Selling: https://amzn.eu/d/biLP8p8Sales Today Podcast: https://throughpartnering.libsyn.com/In this episode of the SDR DiscoCall Show, Neil Bhuiyan sits down with Fred Copestake, sales consultant, trainer, and the creator behind Brindis and the Sales Today podcast. Fred shares his journey from childhood sales hustles to becoming a leader in ethical selling. Together, they explore how the world of sales has shifted - from manipulative tactics to value-driven, curiosity-led conversations.Fred introduces us to Orange Hat Thinking, the importance of coaching for modern sellers, and why personal branding is now a non-negotiable. If you’re in sales, love a good framework, or want to serve your buyers better, this episode delivers.Key TakeawaysCuriosity is the foundation of great salespeopleSales has evolved - manipulation is out, ethical value is inOrange Hat Thinking offers fresh perspectivesPersonal branding helps reps stand out and connectSalespeople today are sense makersCoaching develops clarity and confidenceKnowing your ICP creates better conversationsBuilding long-term relationships is still keyTimestamps00:00 – Introduction to the SDR DiscoCall Show02:47 – Meet Fred Copestake: A Sales Veteran05:35 – Fred’s Early Sales Journey08:32 – Building Confidence in Sales11:16 – Transitioning to Professional Sales14:15 – Curiosity as a Key to Success17:08 – The Evolution of Brindis19:26 – Navigating Career Changes and Economic Challenges21:08 – Evolving Business Models and Personal Growth22:47 – Finding Your Niche in Sales Training26:42 – The Importance of Aligning with Your Audience30:26 – Defining Your Ideal Customer Profile (ICP)39:03 – The Journey into Coaching and Orange Hat Thinking41:16 – The Six Thinking Hats Model44:01 – The Orange Hat and Personal Branding45:06 – Evolution of Sales Practices52:36 – Sales Today Podcast and Its Purpose54:46 – Advice to My Younger Self

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