SummaryIn this episode of the SDR DiscoCall Show, Neil Bhuiyan welcomes back James Buckley, a seasoned sales professional and content creator. They discuss James’s journey in sales, the evolution of content creation, and the challenges of engaging audiences on platforms like LinkedIn. The conversation dives into authenticity, algorithm shifts, relationship building, and how sales and marketing can truly align. James shares practical tips for overcoming fear in content creation, reframing budget conversations, and mastering discovery questions. This is a grounded, honest look at sales in 2025.Key Takeaways:Sales development remains the foundation of tech sales successContent creation fuels personal branding and credibilityAuthenticity resonates more than polished perfectionEngagement strategies drive reach and opportunitiesLinkedIn’s algorithm rewards relevance and interactionAI is now analysing video content for context and engagementFollower counts don’t equal revenueSales and marketing alignment is essentialDiscovery is continuous — not just one call. Recognition and appreciation strengthen relationshipsTimestamps:00:00 - Introduction to the SDR Disco Call Show00:58 - Meet James Buckley: Sales Insights and Journey02:13 - James Buckley’s Sales Experience and Evolution04:40 - Reflecting on Personal Growth and Health Journey07:39 - Controversial Topics in Sales and Social Media09:04 - LinkedIn Algorithm Changes and Content Visibility12:05 - The Role of Ghostwriting in Content Creation15:34 - Understanding Goals in Content Creation18:33 - The Importance of Engagement and Relationships21:58 - Life as an Algorithm: Attracting Like-Minded People24:57 - Value in Sales: Teaching Without Selling28:20 - Content as a Pathway to Connection and Sales29:32 - The Power of Content in Sales31:59 - Building Confidence in Content Creation35:24 - Overcoming the Fear of Imperfection38:10 - The Role of Marketing in Sales Content40:53 - Aligning Sales and Marketing for Success48:52 - Bridging Sales and Marketing51:09 - The Importance of Discovery in Sales53:36 - Navigating Budget Conversations57:29 - The Balance of Pipeline and Forecast01:02:13 - The Continuous Nature of Discovery01:03:57 - Giving Flowers: A Generational PerspectiveGuest LinksLinkedIn: https://www.linkedin.com/in/jamessaywhatsalesbuckley/Resources from Jameshttps://gosellbetter.com/Happysellingcoldcallguide1https://gosellbetter.com/Happysellingcoldcallguide2https://gosellbetter.com/happysellingsignalsguide1https://gosellbetter.com/happysellingsignalsguide2https://gosellbetter.com/happysellingpracticalprospectingguide

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