In this conversation, real estate professionals Jeff Russell and Kelly Jones share their journeys in the industry, discussing their transitions from REO (Real Estate Owned) properties to luxury listings. They reflect on the changes in the market over the years, emphasizing the importance of consistency, CRM usage, and accountability in achieving success. They also provide insights for those looking to enter the REO market today, highlighting the significance of networking and attending industry conferences. In this engaging conversation, Jeff Russell and Kelly Jones discuss their experiences in the real estate industry, focusing on the transition from REO (Real Estate Owned) properties to luxury real estate. They emphasize the importance of building relationships, effective marketing strategies, and maintaining a strong network. The duo also shares insights on balancing personal and professional lives while navigating the challenges of the real estate market. Their passion for helping clients and commitment to their work shines through as they offer valuable advice for aspiring real estate agents. Takeaways I came from a corporate background, which helped my real estate business. Real estate is mostly marketing. The volume of REO listings has dwindled down quite a bit. Luxury was my next calling. The lack of inventory makes it difficult for buyers. You can't just focus on one area; diversification is key. The value of a CRM is crucial for managing leads. Consistency in prospecting is essential for success. Accountability through coaching can significantly impact performance. Aligning with experienced professionals is vital for entering the REO market. Building relationships with asset managers is crucial. Coaching can save time and provide valuable insights. Transitioning from REO to luxury requires strategic marketing. Luxury properties demand higher marketing budgets. Networking is essential for success in real estate. Maintaining a work-life balance is important for personal relationships. Living the lifestyle of a luxury agent is key. Perception is reality in the luxury market. Effective communication with clients is vital. Continuous learning and adaptation are necessary in real estate. Sharif's Website Peter's Website Jeff and Kelly's Website Facebook Group: / 3661353450

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