The #1 thing you need as a leader is followersTo get followers, have influence over themIt takes money to make money, but it doesn't have to be your moneyIt doesn’t have to be your moneyIt doesn’t have to be up front moneyIt takes people to make money The Lord isn't blessing you; He's blessing you through people’s pocketsIt takes consistency to make moneyIt takes a product to make moneyIt takes solving a problem to make moneyOnly 2 problems you can solve:A. Escapism - take you from where you are to where you want to beB. Distract you from your problemsIt takes you being better than the other person to make moneyTo be better than people without being better than people, be at least a week ahead of peopleWhen you’re ahead of somebody, you can charge; when you’re behind someone, you can’t chargePeople cannot support what they cannot affordGrant Cardone VideoYou better be selfishPutting people before you gets you nothingRunning a business is about moneyTo receive money is a heart issue. To generate money is an ego issue.In order to make money, you must stop trying to make moneyMost of the energy needs to be in your vehicle in order to generate moneyWhat have you built that forces people to throw money at it?How to Make Serious Money1. Do we know where we’re going?2. Do you know where you want your customers to go?3. Have you filled up your high end?4. Did you force yourself to build another one?1. Front end - how easy it is for customers to come to you, where are they coming from, and what bait are you using, and who they are - Your front end is not your low end - 100% should be reached on the front end2. Monthly subscriptions - identifying the quality of your customers, the quality of your offers, and creating predictable revenue - 35% should be on monthly subscriptions - Account for 25% attrition - When you don’t lose that money, put it in a bank account when you do start losing3. Value ladder - how efficiently and effectively can you take a $2 customer and make them a $3 customer, and a $3 customer a $30 customer, and a $30 customer a $300 customer, a $300 customer a $3,000 customer, a $3,000 customer a $30,000 customer, a $30,000 customer a $300,000 customer, and so on…. - You want 50% of your organization needs to be here - They need to opt in on giving you their information4. High end - a product so high, your customer must jump to it; it’s your premier product that’s the very best you have - Your passion is not the very best you have - You don’t want everyone; you only need 5% - Choose the very best you have from your high end and make it your front end —> give it away for free1. We know where we are going2. We are walking our customers to where we want them to go3. We filled up our backend 4. We had to make a new backend because we filled up our backendBrandsBrands are importantSupport this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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