Episode 45 and my guest this week is the creative goddess Karen McCarthy, a ball of energy and enthusiasm. In 2015 everything changed for Karen when She let her passion for writing steer her in a completely different direction, she is now helping small business owners grow their business by simplifying social media and helping us navigate the best ways to utilise our time and content. I know I have learned loads from Karen and am taking notes on everything she posts on Instagram and building them in practical ways on my own page. We spoke about starting simply, what to post, when to post, how to post. We delve into the world of page insights, hashtags and creating reels to reach a wider audience. It may be daunting at first, but Karen's advise helps you take it one step at a time. Karen offers an Instagram boot camp, one to one consultations and a 16 week program to simplify social media for those of us over 35 that did not grow up with the joys of technology and all that it can help us with in getting our message across to our customers. I know you will all learn something from Karen, just as I did. Contact Karen direct through her website www.thesimplifiedsocialmedia.com INSTAGRAM LinkedIn FACEBOOK This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sharonfitzmaurice.substack.com

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