It's time to start following a new path and doing what you love and what you are good at before you burn out. Erica Carrico is an award-winning money and marketing coach who helps women transform their businesses to 6 and 7 figures so they can live their soul purpose. So many of us get stuck in the paradigm of slaving away in a career we don't really care about until we hit a devastating midlife wake-up call and finally get the spark we need to chase our true desires. Instead of treating our passions like side hobbies, we need to let go of our fears, reach out for help and fully pursue the careers of our dreams. External marketing, local publications and reaching out to mentors will set us on a trajectory to earning a living in a career that aligns with our ambitions. Burn all the bridges behind you and jump into your soul purpose!Notes:⭐ Erica is a money and marketing coach who has been in over 50 publications, including Forbes, The New York Times, and Yahoo Finance & she was the International Coach of the Year in 2020: kidney cancer was a point of change in her life and career. 02:40🏫 The perfect business is what you're naturally good at combined with what you really love to do: we need to teach this to kids. 07:45🤝 Treat your business like a business from the start, not like a hobby: Erica asked for help and hired people to do things. 12:47⌛ Getting a mentor and not hiding behind the screen will help you not to waste years. 15:59📺 Social media builds relationships with your existing followers, and that's internal marketing: external marketing is necessary for finding new customers, and Erica shares how she uses it. 18:51🗞️ Local publications can get more business than bigger ones: fear and imposter syndrome block women the most. 23:11💺 Fear will always be there: let it sit in the passenger's, not the driver's seat. 27:56🤑 Erica has a program call Soul Business Accelerator for entrepreneurs that helps them get to six-figure business. 30:41Links: Connect with Erica: https://ericacarrico.com Accelerator: https://go.ericacarrico.com/soul-business-accelerator43575332 Connect with Adrienne: www.sheleadsmedia.com Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

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