Things will always keep evolving, you just have to figure out what and who you are investing in.Co-founders of Luminoustudios in New York City, Reema Dutt and Sania Jhankar share how they became business partners as well as friends. They believe that you have to have a strategy for investing in content; if you are starting a podcast you don’t need expensive lights or cameras, but you cannot skimp on ensuring you have good audio.Life is far bigger than the work you do, a good work-life balance will ensure your focus is optimized. Once you have figured out your audience and solidified your strategy, do not forget to keep evolving and learning!Notes:🎦 Reema & Sania are co-founders of Luminoustudios in New York City: they are two ambitious friends who met at NYU and started a business in video art. 02:17🧠 Good friends don't necessarily mean good partners: you need to have similar outlooks as well as emotions. 05:42🤳 Social platforms don't really encourage cinematic content creation since the audience is wants authentic content that feels like it's created by the influencer in their backyard; Luminous Studios focuses on all-things video. 07:57✅ When you invest in creating content, make sure you have a strategy; 6 tips for creating video on your own. 11:15😅 It's funny how the Cobblers kids have holes in their shoes: after 10 years in marketing and video production, the studio decided to make a video about themselves. 14:10💲 Choose the things you want to do and delegate the rest, but make the difference between what is nice to have vs. where the money comes from and what is an absolute must, to keep the business flowing. 18:05📞 Life is far bigger than the work you do, and business owners often neglect that: how a 6-hour or shorter workday keeps productivity at its peak. 24:33👉 If your consumer is also your buyer, don't wait to be completely ready: start doing it, post frequently, and you can fix it later. 29:54❤️ Everything evolves: choose your niche and keep learning and evolving! 31:11Links:Connect with Reema & Sania: https://luminoustudios.comConnect with Adrienne: www.sheleadsmedia.comListen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com.Resources/Data Mentioned:Become the Best Video Version of Yourself with Free & Easy Tips: https://luminoustudios.com/become-the-best-video-version-of-yourself-with-free-easy-tips

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