I'm delighted to welcome guest, Melanie Ensign, Founder and CEO of Discernible, where she helps organizations adopt effective communication strategies to improve risk-related outcomes. She's managed security & privacy communications for some of the world's most notable brands, including Facebook, Uber & AT&T.Melanie counsels executives and technical teams to cut through internal politics, dysfunctional inertia & meaningless metrics. For the past 10 years, she's also led the press department & communication strategy for DEF CON. Also, Melanie is an accomplished scuba diver and brings lessons learned preventing, preparing for & navigating unexpected high-risk underwater incidents to her work in security & privacy. Today's discussion focuses on the importance of communication strategies and tactics for privacy engineering teams. Topics Covered:Melanie's career journey and how she leveraged her experience in shark science to help executives get over their initial fears of the unknown in security & privacyHow Melanie guides and supports technical teams at Discernible on effective communicationsHow to prevent 'Privacy Outrage'The value of preventing privacy snafus rather than focusing only on crisis commsHow companies can use technical communication strategies & tactics to earn trust with the publicThe problem with incentives - why most social media metrics have been bullshit for far too longWhy Melanie decided to leave big tech to start DiscernibleInsight into the 7 Arthur W. Page Society Principles, a 'code of ethics' for communications professionalsWhat makes for a good PR story that the media would want to coverWhy press releases are mostly ineffective except for announcing funding raisesThe importance of educating the community for which you're buildingMelanie's advice to Elon Musk, who does not invest in a comms teamWhat OpenAI could have done differently, and whether their go-to-market strategy was effectiveThe importance of elevating Compliance teams to Business Advisors in the eyes of stakeholdersResources Mentioned:Subscribe to the Discernible newsletterDiscover Github's ReadMe NewsletterLearn about the Arthur W. Page PrinciplesGuest Info:Follow Melanie on LinkedInFollow Melanie on MastodonSend a text Privado.aiPrivacy assurance at the speed of product development. Get instant visibility w/ privacy code scans.Shifting Privacy Left MediaWhere privacy engineers gather, share, & learnDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Copyright © 2022 - 2024 Principled LLC. All rights reserved.

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