In this episode of our CEO Insight Series, Wi-Fi Alliance President and CEO Kevin Robinson sits down with Dan Herscovici, CEO of Plume, to explore how the Wi-Fi ecosystem is evolving beyond speed—and why customer experience is now the key differentiator for ISPs. Dan shares insights on the rapid rise of Wi-Fi 7, including a 500% year-over-year surge in adoption, while highlighting a critical reality: most homes still rely on a mix of Wi-Fi 5, Wi-Fi 6, and Wi-Fi 7 devices. Together, they discuss how ISPs can maximize ROI on Wi-Fi 7, optimize in-home connectivity, and deliver consistent performance in increasingly complex environments. Dan also explains why network orchestration, device awareness, and intelligent prioritization are essential to supporting real-world user expectations from video calls to gaming and streaming. Tune in to learn more, including how combining deterministic workflows with AI-driven automation can more effectively solve real customer challenges.For Wi-Fi AllianceFor Membership InfoGeneral Contact

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