The Six Figure Personal Stylist Podcast

Why Personal Stylists Get Stuck in a Boom-and-Bust Business Cycle

19 Mar 2026

Contributed by Lukas

You've been doing this long enough to know your work is good. The client results are there. The testimonials are there. And still, every time a s...

Raising Your Prices Even When You're Scared with Michelle Loo

12 Mar 2026

Contributed by Lukas

Six months into her personal styling business, Michelle Loo had done everything most stylists think they're supposed to do. She had training. She...

Why Your Niche Isn't Filtering for the Right Personal Styling Clients

05 Mar 2026

Contributed by Lukas

You have a niche. It's probably something like "helping working women feel confident getting dressed every day" and it's sitting i...

How Perfectionism Is Blocking Your Growth as a Personal Stylist

26 Feb 2026

Contributed by Lukas

You've been tweaking your website for six months. You rewrote your packages again. You recorded that reel and deleted it because the lighting was...

Why Building a Course Is the Wrong Fix for Your Styling Business

19 Feb 2026

Contributed by Lukas

If you've ever thought a course was going to be the thing that finally made your styling business feel stable, I get it. I've been in that p...

How Niching Down and Raising Prices Led to a Sold-Out Season with Sophia Bayly

12 Feb 2026

Contributed by Lukas

Sophia Bayly didn't wait until she felt ready. She raised her prices, niched down into six- and seven-figure entrepreneurs, and relaunched her si...

The Business Design Problem Every Stylist Mistakes as a Marketing Problem

05 Feb 2026

Contributed by Lukas

Struggling to book styling clients? Your issue might not be a marketing problem, but a business design problem that is showing up in your marketing. C...

Why Most Styling Businesses Can’t Deliver the Transformation They Promise

29 Jan 2026

Contributed by Lukas

Transformation isn't a client feeling seen during your session. It's not earning more because you call your packages transformational. It&ap...

Why Burnt Out But Not Booked Out Happens to Personal Stylists

22 Jan 2026

Contributed by Lukas

If I could go back and tell myself one thing as a stylist who took six years to hit seven figures, it would be this. Stop trying to sell confidence. Y...

When Good Styling Isn't Enough to Grow Your Business

15 Jan 2026

Contributed by Lukas

Nearly every personal stylist has a moment in their business where effort stops translating into momentum. You’re no longer a beginner, but you’re...

How Asma Parvez Built a Thriving Styling Business Without Sacrificing Her Life

08 Jan 2026

Contributed by Lukas

Asama Parvez’s career has been anything but linear. Yet, her unwavering conviction has carried her through every reinvention. From her early days of...

What's Actually Keeping Personal Stylists Stuck Below Six Figures

01 Jan 2026

Contributed by Lukas

So many talented professionals still feel stuck, overworked, and miles away from a six-figure business. It’s not a lack of demand, a saturated marke...

Why Enclothed Cognition Isn’t Doing What Stylists Think It Is

11 Dec 2025

Contributed by Lukas

Most stylists love the idea of transformation. They love saying their work helps clients “feel confident,” “think better,” “earn more,” an...

The Real Reason Your Engagement Is Down and Your Content Isn’t Converting

04 Dec 2025

Contributed by Lukas

You're posting. You're showing up. You're doing all the things. And nothing's moving. Your views are down, no one's engaging,...

How to Handle the Emotional Hangover After a Bad-Fit Client

20 Nov 2025

Contributed by Lukas

Every personal stylist has that one client who leaves you questioning everything you thought you knew about your business, your talent, and even yours...

Why “Before” and “After” Marketing Doesn’t Sell Transformational Personal Styling

13 Nov 2025

Contributed by Lukas

There’s a moment in every styling business where you start wondering if you’d make more sales by posting before-and-after photos. Maybe you’ve t...

Thought Leadership Turns an Overbooked Stylist Into a Trusted Advisor

06 Nov 2025

Contributed by Lukas

There comes a moment in every stylist’s business when the dream starts to feel a little too heavy. You’re fully booked. You’ve hit six figures. ...

Why Being Busy Is Blocking Your Next Level as a Personal Stylist

30 Oct 2025

Contributed by Lukas

It’s one thing to reach six figures in your styling business. It’s another to actually feel like you’ve arrived there. Too many stylists keep sp...

How Erin Stoll Turned Showing Up into a Six-Figure Styling Career

23 Oct 2025

Contributed by Lukas

Like many, Erin Stoll started her career by helping friends with closet edits and styling for parties. She experimented on Instagram, showed up consis...

The Mistake Stylists Make When They Start Hiring

16 Oct 2025

Contributed by Lukas

Many stylists mistakenly believe that scaling a team means scaling their business. As a result, they find themselves overworked, underpaid, and feelin...

Why Six Figures Still Feels Like Survival Mode

09 Oct 2025

Contributed by Lukas

An identity crisis often arises when hustle meets success for established stylists. Despite hitting that magical six-figure revenue milestone, you fee...

Why Adding Offers When Your Styling Business Feels Slow Is a Mistake

02 Oct 2025

Contributed by Lukas

When you don’t have new clients lined up, it’s tempting to whip up a brand-new offer, slash the price, and call it a solution. It gives you a quic...

3 Truths Personal Stylists Don’t Want to Hear (But Must to Hit Six Figures)

25 Sep 2025

Contributed by Lukas

It’s time for a wake-up call. If you’re a stylist feeling stuck despite doing all the things, yet hesitate to invest in your growth to get unstuck...

Why Repeat Client Rates Matter in Your Styling Business

18 Sep 2025

Contributed by Lukas

You don’t find out if your styling business is healthy by looking at likes or followers. You find out by looking at your repeat client rate. That nu...

How Shame and Pride Keep Stylists From Creating True Client Transformation

11 Sep 2025

Contributed by Lukas

Is your ego getting in the way of taking your business to the next level? If you think you should have all the answers because of shame or pride, thes...

Why Referrals and SEO Alone Are a Trap for Personal Stylists

04 Sep 2025

Contributed by Lukas

Are you running a styling business built on referrals and SEO alone? Then you’re risking your livelihood in a constant game of Russian roulette.Many...

The B-Minus Blog Post That Secured a $39,500 Contract and Scaled My Styling Business

28 Aug 2025

Contributed by Lukas

Looking to scale your styling business with the launch of a course or other passive product? You might be making a HUGE mistake!Many stylists rush int...

How Personal Stylists Break the Cycle of Overworking and Undercharging

21 Aug 2025

Contributed by Lukas

Feeling stuck is a universal experience for all business owners, even established ones with over 20 years of experience. It’s never too early or too...

How I’d Invest If I Started My Styling Business Today (and Avoid Wasting Thousands)

14 Aug 2025

Contributed by Lukas

When it comes to investing in your styling business, it’s not about how much you spend. It’s about the order in which you invest. Many stylists wa...

Why Image Consultants Lose Money Without the Right Business Model

07 Aug 2025

Contributed by Lukas

Are you an image consultant or color analyst who feels stuck in a cycle of undercharging, overworking, and watching clients walk away after one appoin...

Why Your Marketing Needs to Be Transformational if You Want to Deliver Real Results as a Stylist

31 Jul 2025

Contributed by Lukas

Many transformational stylists struggle to attract clients who are truly ready for real transformation. Whether you’re just starting or you’re alr...

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

24 Jul 2025

Contributed by Lukas

You can’t just step into the world of transformational styling as a newbie and expect success. You need to build up business experience first, and y...

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

17 Jul 2025

Contributed by Lukas

“What type of personal stylist do you want to be?”That’s the question I posed on the show a few weeks ago when I defined the three types of pers...

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

10 Jul 2025

Contributed by Lukas

Have you ever given yourself space to think about how you want to show up as a stylist?People (including stylists) often get different types of stylis...

The Shifts That Helped Gab Saper Attract the Right Personal Styling Clients

03 Jul 2025

Contributed by Lukas

Some personal stylists make running a business look easy. Gab Saper is one of those people, but what makes her business look effortless now is everyth...

The Marketing Mistake Even Experienced Stylists Make

26 Jun 2025

Contributed by Lukas

You’re showing up. You’re posting content. You’ve got offers you believe in. But the momentum you expected still isn’t there.Before you change...

How Personal Stylists Can Build a Recession-Proof Business (Even Now)

19 Jun 2025

Contributed by Lukas

Consumer spending patterns are shifting. While we're not technically in a recession as of May 2025, discretionary spending has slowed by $2 billi...

Why Dream Client Ghosting Means You’re Creating Transformational Results

12 Jun 2025

Contributed by Lukas

Ever had a sales call that felt like magic? The client was quoting your content, totally lit up, and seemed like they were ready to sign. And then, th...

The Healing Power of Style at Rose Transformations

05 Jun 2025

Contributed by Lukas

There is deep humanity at the heart of transformational styling work. It can be a healing mechanism during some of the most difficult times of your li...

Why ‘Style Chats’ Are Repelling Your Best Clients

29 May 2025

Contributed by Lukas

Are you getting ghosted on sales calls and attracting hesitant clients? The culprit might be a seemingly small detail with enormous ripple effects on ...

How to Have Your Best Summer In Business

22 May 2025

Contributed by Lukas

Do you assume summer will be slow for your styling business and plan accordingly, by pulling back, logging off, and hoping things pick back up in the ...

The Coaching Advice That Keeps Stylists Stuck

15 May 2025

Contributed by Lukas

Have you invested in business coaches and marketing experts, yet still feel like consistent, high-end clients are out of reach?You’re not the proble...

Why Trying to Balance Motherhood and a Styling Business Keeps You Stuck

08 May 2025

Contributed by Lukas

Do you ever feel like you're constantly failing someone—your business, your kid, yourself?If you're a personal stylist trying to grow a bu...

When Your Marketing Still Works…But It Doesn’t Feel Like You Anymore

01 May 2025

Contributed by Lukas

As a successful stylist, you might hit a surprising (and rarely talked about) point in your business: everything looks like it’s working—you’re ...

Why Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling Clients

24 Apr 2025

Contributed by Lukas

Positioning isn’t just about what you do. It’s also about how and why you do it. Last week, we laid the groundwork for identifying your ideal clie...

How Going All In on the Right People Changes Everything

17 Apr 2025

Contributed by Lukas

Many talented personal stylists who struggle aren’t doing so from a lack of skill. They might not be connecting with the clients they actually want ...

How to Create Mindset-Shifting Content That Truly Resonates With Your Clients

10 Apr 2025

Contributed by Lukas

“How do you create content that feels like you are talking directly to me?”That is the #1 question I get asked by clients and on sales calls on a ...

What Every Stylist Needs to Know Before Hiring Help

03 Apr 2025

Contributed by Lukas

Are you relying on external agencies or individuals to handle crucial aspects that grow your styling business? Many stylists (and entrepreneurs of all...

Why Living Your Values Makes Your Styling Business More Profitable

27 Mar 2025

Contributed by Lukas

You’ve probably heard about the importance of “living your values,” personally and professionally. While this isn’t often discussed in the per...

How to Think Like a Thought Leader, Not Just a Personal Stylist

20 Mar 2025

Contributed by Lukas

Do you ever feel like you're constantly trying to convince potential clients that investing in styling is worth it? The truth is, the highest-pai...

The ‘Too Much Free Content’ Lie That’s Holding You Back

13 Mar 2025

Contributed by Lukas

With so much marketing information at our fingertips, you have to be really discerning as an entrepreneur. There’s a lot of outdated stuff or just p...

3 Stages of Building a Successful & Sustainable Personal Styling Business

06 Mar 2025

Contributed by Lukas

Are you trying to solve a problem that isn’t actually relevant to your business right now? Every stage of business comes with its own set of challen...

How to Make Your Styling Business Feel as Good as It Looks

27 Feb 2025

Contributed by Lukas

How does running your styling business actually feel day to day? Because here’s the thing, how you feel about your business shapes the actions you t...

How Personal Stylists Break the Cycle of Overworking and Undercharging

20 Feb 2025

Contributed by Lukas

Feeling stuck is a universal experience for all business owners, even established ones with over 20 years of experience. It’s never too early or too...

Why Your Styling Business Isn’t Growing (And How to Fix It)

13 Feb 2025

Contributed by Lukas

Does it seem like you can’t get ahead in your business, no matter what? If your efforts aren’t leading to more clients and revenue despite the inv...

What Stylists Get Wrong About Imposter Syndrome

06 Feb 2025

Contributed by Lukas

We’ve all felt like we’ve had imposter syndrome at some point. Yet, because it’s such a popular topic to talk about, the true meaning of it ofte...

From Trial and Error to a Thriving Stylist Business with Brigitta Catinean

30 Jan 2025

Contributed by Lukas

Do you feel stuck everywhere in your business and wonder how you can ever get to a point of thriving with six-figure earning potential? Then you’ll ...

Building a Sustainable Styling Business Through Small Changes

23 Jan 2025

Contributed by Lukas

It’s easy to get stuck in an endless cycle of overhauling your business in pursuit of more profits. This doesn’t just apply to personal stylists, ...

How to Trust Yourself After a Bad Investment In Your Styling Business

16 Jan 2025

Contributed by Lukas

Have you made an investment in the past that ended up being a big disappointment? It can make you shy to leap into the next opportunity that presents ...

From Hourly Rates to Premium Styling Services with Molly Hudson

09 Jan 2025

Contributed by Lukas

Are you a stylist looking to level up but feeling overwhelmed at the gap between where you are right now and where you want to be? Sometimes, just hea...

How to Level Up Your Sales Skills As a Stylist Without Feeling Pushy

26 Dec 2024

Contributed by Lukas

Are you ready to ditch the fear and embrace a sales strategy that feels authentic? Whether you struggle with sales calls or are just ready to level up...

Fix the Gap Between Your Marketing and High-Paying Stylist Clients

19 Dec 2024

Contributed by Lukas

Something’s not clicking. You’re putting in the work showing up on social media, sending out your newsletter, and growing your audience consistent...

Why Your Pricing Strategy is Holding You Back from a Sustainable Business

12 Dec 2024

Contributed by Lukas

Does your pricing reflect the level of depth and value of the services you’re offering? Like many personal stylists, this issue probably hits close ...

Is Your Personal Styling Business Model Really Working for You?

05 Dec 2024

Contributed by Lukas

Are you working the way you truly want to as a personal stylist? With the new year right around the corner, we’re launching a special series designe...

Attracting New Clients as a Personal Stylist When Marketing Gets Stale

21 Nov 2024

Contributed by Lukas

You’ve been in business for a while now, but suddenly notice something that has you confused. You aren’t attracting sales like you used to. Maybe ...

Crafting a Creative Niche: How Brianna Lamberson Built Her Dream Styling Business

14 Nov 2024

Contributed by Lukas

Authenticity can help you find your voice and serve as this anchor to help you get through the self-doubts you experience as a personal stylist. My cl...

How Nove Helps Power Your Personal Styling Business with Founders Megan Wright and Kaitlin Oran

07 Nov 2024

Contributed by Lukas

You have a business, and it needs to be treated like one. That’s a mantra that not only do my special guests Megan Wright and Kaitlin Oran live by a...

4 Questions to Help You Focus on What Matters When Growing Your Business

31 Oct 2024

Contributed by Lukas

Let’s be real—if you’re a personal stylist and a business owner, you’ve definitely been hit with shiny object syndrome. It's difficult to...

4 Unexpected Things That Impact Your Business Success as a Stylist

24 Oct 2024

Contributed by Lukas

Four factors that will impact your business results as a personal stylist more than anything else. Many people avoid talking about them. But if you do...

How to Call in Dream Clients as a Personal Stylist

17 Oct 2024

Contributed by Lukas

Are you attracting clients who consistently try to cut corners in your process, are uncommunicative, or perhaps overcommunicate and constantly call or...

Create a Six-Figure Styling Experience That Encourages Clients to Come Back

10 Oct 2024

Contributed by Lukas

New marketing efforts give you, at best, a 20% chance of landing a sale. But with established clients, your chances of a repurchase go up to 60 or 70%...

The No BS Guide to Pricing Your Personal Styling Services for Profit

03 Oct 2024

Contributed by Lukas

As a personal stylist, you have expertise and the ability to transform lives, so why do you hesitate when it comes to pricing your personal styling se...

What Personal Stylists Who Are Killing It Right Now Do Differently

26 Sep 2024

Contributed by Lukas

Want to know the real secrets of successful stylists who are killing it in right now and achieving consistent six-figure incomes? If you think it’s ...

How the Income Accelerator Program Can Elevate Your Styling Business

19 Sep 2024

Contributed by Lukas

Are you an established personal stylist seeking to revitalize your business? I’m offering a comprehensive coaching course designed specifically for ...

Overcome Perfectionism and Unleash your Business Potential with Kristen Cain

12 Sep 2024

Contributed by Lukas

Do you think of yourself as a perfectionist? If so, you might be letting it hold you back and hide the personal stylist potential within you without e...

Why Your Marketing Might Not Be the Problem In Your Personal Styling Business

05 Sep 2024

Contributed by Lukas

Do you believe the key to success in your styling business lies in the latest marketing tactics, hashtags, and hooks? It’s a common misconception to...

Evolving Your Personal Styling Business Strategy and What's Working Now

29 Aug 2024

Contributed by Lukas

The 2020 pandemic revolutionized the personal styling industry in ways that many have yet to fully comprehend. As the world shifted dramatically, so d...

Mastering Accountability as Your Superpower Unlocks Business Success

22 Aug 2024

Contributed by Lukas

Many stylists enter new client relationships, hire consultants, or start new marketing strategies with high hopes, only to find that things don’t tu...

Why AI and Personal Styling Apps Are NOT Your Competition

15 Aug 2024

Contributed by Lukas

Are you afraid of technology taking over and leaving your personal styling business in the gutter?There’s this misconception that AI and styling app...

The #1 Shift You Need to Reach the Next Level of Your Personal Styling Business

08 Aug 2024

Contributed by Lukas

“What gets stylists to six figures the fastest?”Many people asking this question want to (and are usually struggling to) get to that next level. E...

Slow Down to Speed Up: How to Use Slow Periods to Boost Your Styling Business

01 Aug 2024

Contributed by Lukas

Are you a glass-half-empty or half-full kind of person when it comes to your perspective on your styling business? Slow seasons are a thing in the bu...

Why Discounts Are Not the Slow Season Solution for Your Styling Business

25 Jul 2024

Contributed by Lukas

Many stylists like to turn to the idea of discounting their offers when things slow down (or even come to a halt) in their business. Offering a discou...

The Best (& Worst) Ways to Use Linking to Clothes to Grow Your Business

18 Jul 2024

Contributed by Lukas

Linking to clothes is easy. It’s our nature to want to share and recommend things we like and think are fun. But this is what influencers do. And wh...

Three Misconceptions About Your Ideal Styling Client That Are Costing You Money

11 Jul 2024

Contributed by Lukas

What are you willing to do to have the kind of clients you want and style them the way you want to? Are you willing to accept that some conceptions yo...

How Marie Zydek Made the Change from Transactional to Transformational Personal Stylist

04 Jul 2024

Contributed by Lukas

Have you ever had the thought, “If I could just go viral and expose my business to a bigger audience, I’d have it made?” So many entrepreneurs d...

How to Balance Your Work and Personal Life As You Build Your Styling Business

27 Jun 2024

Contributed by Lukas

You hear about work-life balance all the time. Many people strive for it, yet many struggle to attain it.But what does achieving work-life balance loo...

Three Mindset Shifts You Need as a Six-Figure Personal Stylist

20 Jun 2024

Contributed by Lukas

Many personal stylists strive to hit the six-figure mark (or better) in their business. They work hard, work smart, and do all the right things... but...

Leave No Social Proof Behind In Your Personal Styling Business

13 Jun 2024

Contributed by Lukas

Have you been asking your clients for testimonials? You, like many, might have this assumption that people will say no when you ask them for a quote t...

Growing Your Styling Business by Changing Your Niche with Mary Komick

06 Jun 2024

Contributed by Lukas

Sometimes what you see on the outside doesn’t tell the true story of what’s going on with you internally. You might have the looks of a successful...

How to Start Falling In Love With Selling Your Styling Services

30 May 2024

Contributed by Lukas

So many have such negative thoughts and imagery in their head about selling--the “used car salesman” for example. It makes selling feel icky.But h...

Why Your Marketing Isn’t Converting Personal Styling Clients

23 May 2024

Contributed by Lukas

You think you’re saying the right things. You think you’re saying them often enough. You’re seeing what other stylists with a lot of social medi...

Overcoming Plateaus In Your Styling Business For a Stable Income

16 May 2024

Contributed by Lukas

One month, you’re generating five-figures and money’s good. The next month, you’d have a hard time paying clients to hire you!This financial see...

Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist

09 May 2024

Contributed by Lukas

You can’t just step into the world of transformational styling as a newbie and expect success. You need to build up business experience first, and y...

Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist

02 May 2024

Contributed by Lukas

“What type of personal stylist do you want to be?”That’s the question I posed on the show a few weeks ago when I defined the three types of pers...

How Bari Sholom Successfully Went From a Vintage Curation to Personal Styling Business Fast

25 Apr 2024

Contributed by Lukas

What can happen when you go all in on your personal styling business?You might think you have to wait years to be successful. Not always! By fully com...

How to Guarantee a Return on Investments in Your Personal Stylist Business

18 Apr 2024

Contributed by Lukas

Have you ever wondered why it seems everybody else gets results from a business or marketing coach or program?It’s probably put you off from wanting...

Answers to Popular Questions About Personal Stylist Client Interactions

11 Apr 2024

Contributed by Lukas

You encounter some tricky situations at some point in your personal stylist career. As a former stylist who focuses on helping others reach the six-fi...

Why I Focus on Personal Stylists Reaching Six Figures

04 Apr 2024

Contributed by Lukas

Why do I mention stylists hitting six figures so often?Many stylists (for several reasons) fear earning a high income. They don’t even like looking ...

What Type of Personal Stylist Do You Want to Be? Defining 3 Types of Personal Styling

04 Apr 2024

Contributed by Lukas

Have you ever given yourself space to think about how you want to show up as a stylist?People (including stylists) often get different types of stylis...

Welcome to The Six Figure Personal Stylist Podcast

28 Mar 2024

Contributed by Lukas

Wouldn’t it be nice to have a roadmap to be a successful personal styling entrepreneur? The cookie-cutter approach to your personal styling business...