Whether you're a brand who gets approached more than you'd like or a person who wants to work with a brand, this one is for you. And rather than sharing five things you SHOULD do, I'm sharing five genuine things that I know brands have to deal with that will give you a big old cross next to your name if you do. And for brands - you're not alone - none of these five points are unique to you - and I mean that in the nicest possible way. I hope that by sharing this you feel a lot more reassured. So, here are five ways not to approach a brand, from the overuse of specific punctuation(!) to getting the name wrong, being oh so demanding and other things besides. And potential ambassadors/collaborations and influencers... don't do these, it'll serve you well! Pop on over to see the show notes here for more details and links.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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