Smarter in 5 Minutes: One Quick Way to Avoid the Mere Urgency Effect Today

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Recorded19 Jan 2026

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Ever start your day with a plan…then spend the whole morning reacting to emails, requests, and other "quick things"? That's your brain falling for the Mere Urgency Effect. Urgency feels important, but most of the time it's just noise — and it steals time from the work that actually matters. In this week's Smarter in 5 Minutes, I'm sharing one simple rule you can use today that stops urgency from running your entire day.

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