How to fix common digital marketing mistakes independent hotels make. In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels. We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience. We also explore integrating traditional marketing channels with digital strategies and the value of community involvement. Adam shares common mistakes small to mid-sized businesses make in social media marketing and emphasizes the need for consistency and engagement. We also touch on the trend of creating destination experiences for travelers. The conversation provides practical tips and insights for hoteliers looking to improve their digital marketing efforts.

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