Show notes
The social media breakdown is happening in real time, and it is reshaping how listeners connect, shop, and think. Social platforms still dominate the internet, but the old order is cracking. Proxidize, using Similarweb’s November 2025 data, reports that Facebook, Instagram, TikTok, Reddit, X, LinkedIn, and WhatsApp together claim 15 of the world’s 100 most visited websites, with Facebook alone drawing over 11 billion visits a month and Instagram 6.5 billion. Yet at the same time, ChatGPT has surged to number five globally, with 5.8 billion monthly visits, showing that AI is no longer just a feature bolted onto social media but a competing destination for attention.Beneath those traffic rankings lies a deeper behavioral shift. The University of Maine’s Undiscovered Maine project notes that about 4.8 billion people now use social media, roughly 60 percent of the global population, spending an average of two hours and twenty‑four minutes a day across about six or seven platforms each month. That adds up to 11.5 billion hours of collective time on social networks every single day. For many younger listeners, TikTok has effectively become a search engine, while for older generations Facebook is still the default front page of the internet.Marketers are chasing that attention harder than ever. SeoProfy reports that 52 percent of marketers plan to invest more in social media in 2025, and nearly half of consumers now interact with brands on social more often than they did just six months ago. New December 2025 marketing briefings highlight Instagram quietly favoring image carousels in its feed and raising the follower threshold for going live from 100 to 1,000, a reminder that creators and small businesses are building empires on rented land whose rules can change overnight.At the same time, there is growing unease about the downside. Analyses summarized by Simpliaxis point to addiction, sleep disruption, harassment, misinformation, and rising anxiety as core costs of living inside the feed. Social media has become infrastructure for politics, identity, and commerce, but also a machine that can amplify outrage and erode focus.So the breakdown is not that social media is disappearing. It is that its once‑simple promise of connection has fractured into a sprawling system of entertainment, advertising, AI‑driven search, and psychological strain. The real question for listeners now is not whether to be on social media, but how consciously they choose to be there.Thank you for tuning in, and remember to subscribe. This has been a quiet please production, for more check out quiet please dot ai.Some great Deals https://amzn.to/49SJ3QsFor more check out http://www.quietplease.aiThis content was created in partnership and with the help of Artificial Intelligence AI