The Social Smarty Show
Episodes
#85: The Truth about AI and Social Media
27 Jul 2025
Contributed by Lukas
When it comes to AI and social media, are you riding the wave or getting lost in the noise?In this episode of The Social Smarty Show, we’re digging ...
#84: Hashtags Don't Matter (and 4 other things you can stop obsessing over)
10 Jul 2025
Contributed by Lukas
Raise your hand if you’ve ever hit ‘post’… then sat there watching your likes trickle in slower than a Monday morning.You followed all the “...
#83: From Mood Board to Media Coverage: The Birth of Busy With Books
03 Jul 2025
Contributed by Lukas
When social media strategist Hanna Rauch launched a second business that had nothing to do with marketing, she didn’t expect it to explode the way i...
#82: Your Weekly Wrap-Up of Social Media News, 22 June 2025
21 Jun 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#81: Your Weekly Wrap-Up of Social Media News, 15 June 2025
14 Jun 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#80: Your Weekly Wrap-Up of Social Media News, 8 June 2025
07 Jun 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#79: Your Weekly Wrap-Up of Social Media News, 1 June 2025
31 May 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#78: Your Weekly Wrap-Up of Social Media News, 25 May 2025
24 May 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#77: Your Weekly Wrap-Up of Social Media News, 4 May 2025
03 May 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social ...
#76: Your Weekly Wrap-Up of Social Media News, 27 April 2025
26 Apr 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social ...
#75: Your Weekly Wrap-Up of Social Media News, 13 April 2025
13 Apr 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social ...
#74: Your Weekly Wrap-Up of Social Media News, 6 April 2025
06 Apr 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#73: Your Weekly Wrap-Up of Social Media News, 30 March 2025
29 Mar 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#72: Your Weekly Wrap-Up of Social Media News, 23 March 2025
23 Mar 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#71: Your Weekly Wrap-Up of Social Media News, 16 March 2025
15 Mar 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#70: Your Weekly Wrap-Up of Social Media News, 9 March 2025
08 Mar 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social ...
#69: Your Weekly Wrap-Up of Social Media News, 2 March 2025
01 Mar 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social ...
#68: Your Weekly Wrap-Up of Social Media News, 23 February 2025
22 Feb 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#67: Your Weekly Wrap-Up of Social Media News, 16 February 2025
15 Feb 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#66: Your Weekly Wrap-Up of Social Media News, 9 February 2025
08 Feb 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#65: Your Weekly Wrap-Up of Social Media News, 2 February 2025
02 Feb 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#64: Your Weekly Wrap-Up of Social Media News, 26 January 2025
25 Jan 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social ...
#63: Your Weekly Wrap-Up of Social Media News, 19 January 2025
18 Jan 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of soc...
#62: Your Weekly Wrap-Up of Social Media News, 12 January 2025
11 Jan 2025
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop - the first episode for 2025! In this episode, I cover: [00:15] - Meta’...
The Social Smarty Scoop: This Week's Social Media News & Updates - 22 Dec 2024
21 Dec 2024
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop! Discover: Instagram's AI tools sneak peek, including Movigen for video tra...
The Social Smarty Scoop: This Week's Social Media News & Updates - 15 Dec 2024
14 Dec 2024
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop! Discover: Instagram's new Trial Reels feature for testing content before s...
The Social Smarty Scoop: This Week's Social Media Updates including Instagram, Facebook, LinkedIn & More - 8 Dec 2024
07 Dec 2024
Contributed by Lukas
Stay ahead in social media marketing with this week's Social Smarty Scoop! Discover: Why your Instagram content isn't reaching followers and how to f...
The Social Smarty Scoop - 1 December 2024
30 Nov 2024
Contributed by Lukas
Here’s your fresh edition of The Social Smarty Scoop! This week, I’m bringing you the latest social media updates and insights to keep you in the ...
The Social Smarty Scoop - 24 November 2024
23 Nov 2024
Contributed by Lukas
Welcome to this week’s edition of The Social Smarty Scoop! I’m sharing all the latest updates and insights from the social media marketing world, ...
The Social Smarty Scoop - 16 November 2024
16 Nov 2024
Contributed by Lukas
Welcome to this week’s edition of The Social Smarty Scoop! I’m bringing you the latest updates and insights from the world of social media marketi...
The Social Smarty Scoop - 28 October 2024
27 Oct 2024
Contributed by Lukas
Welcome to this week’s edition of The Social Smarty Scoop! I’m bringing you the latest updates and insights from the world of social media marketi...
The Social Smarty Scoop - 20 October 2024
19 Oct 2024
Contributed by Lukas
Welcome to another edition of The Social Smarty Scoop! This week, I’ve gathered the latest and greatest social media marketing updates that you need...
The Social Smarty Scoop - 13 October 2024
12 Oct 2024
Contributed by Lukas
Welcome to this week’s edition of The Social Smarty Scoop, where I bring you the most important social media marketing updates you need to stay ahea...
The Social Smarty Scoop - 6 October 2024
05 Oct 2024
Contributed by Lukas
Welcome to this week’s edition of The Social Smarty Scoop, where I bring you the most important social media marketing updates you need to stay ahea...
The Social Smarty Scoop - 29 September 2024
28 Sep 2024
Contributed by Lukas
Welcome to this week’s Social Smarty update, where I’ve gathered the top social media news you need to stay ahead. I’ve sifted through the lates...
The Social Smarty Scoop - 22 September 2024
21 Sep 2024
Contributed by Lukas
Welcome to this week’s edition of The Social Smarty Scoop, where I bring you the most important social media marketing updates you need to stay ahea...
The Social Smarty Scoop - 15 September 2024
14 Sep 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates that you need to know in the world social media marketing....
The Social Smarty Scoop - 8 September 2024
07 Sep 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing. I've compiled all the soci...
The Social Smarty Scoop - 25 August 2024
24 Aug 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing. I've compiled all the soci...
The Social Smarty Scoop - 18 August 2024
17 Aug 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing. I've trawled through all the so...
The Social Smarty Scoop - 11 August 2024
10 Aug 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing. I've trawled through all the so...
The Social Smarty Scoop - 14 July 2024
13 Jul 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing. I've sifted through all the new...
The Social Smarty Scoop - 7 July 2024
06 Jul 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 30 June 2024
29 Jun 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 23 June 2024
22 Jun 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 9 June 2024
08 Jun 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 2 June 2024
01 Jun 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 26 May 2024
25 May 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 19 May 2024
18 May 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 12 May 2024
12 May 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 5 May 2024
04 May 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 28 April 2024
27 Apr 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 7 April 2024
06 Apr 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 31 March 2024
30 Mar 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing. ...
The Social Smarty Scoop - 24 March 2024
23 Mar 2024
Contributed by Lukas
Welcome to this week's episode of The Social Smarty Scoop, a new series for The Social Smarty Show, where I share with you all the very latest updates...
The Social Smarty Scoop - 17 March 2024
16 Mar 2024
Contributed by Lukas
Welcome to the very first episode of The Social Smarty Scoop, a new series for The Social Smarty Show, where I share with you all the very latest upda...
#029 - Selling your Products with Social Media - Part 2
07 Sep 2023
Contributed by Lukas
In this episode of The Social Smarty Show I focus on sharing tips and ideas for social media content you can create for your business to sell you...
#028 - Selling your Products with Social Media - Part 1
02 Sep 2023
Contributed by Lukas
If you sell products this episode is for you! In light of Meta's recent policy changes for Instagram and Facebook Shops and product-tagging, pro...
#027 - Back to Basics: The 8 Steps of Social Media Marketing
17 Aug 2023
Contributed by Lukas
In this episode, I'm taking it 'Back to Basics' with 'The 8 Steps to Social Media Marketing.' Whether you're a beginner or seeking a refresher, ...
#026 - What is Threads? And should you be using it for your business?
11 Aug 2023
Contributed by Lukas
In this episode of The Social Smarty Show, I'm taking you on a deep dive into Meta Threads – the latest from Meta, the brains behind Facebook and In...
#025 - Meta Verified: what is it and is it worth paying for?
04 Apr 2023
Contributed by Lukas
In this podcast, I discuss Meta's recent rollout of paid subscriptions for Facebook and Instagram, including what it means, what it offers, and whethe...
#024 - How to Prevent Social Media Fatigue as a Business Owner
11 Feb 2023
Contributed by Lukas
As a business owner, it's understandable to feel overwhelmed by the constant demands of social media. This can easily lead to social media fatigue. In...
#023 - Five Reasons I Love TikTok
03 Feb 2023
Contributed by Lukas
In this episode, I am sharing with you the five reasons I love TikTok. If you're keen to check out the TikTok Tutorial Vault head to: https://www.soci...
#022 - 10 Mistakes you could be making in your Social Media Marketing
28 Jan 2023
Contributed by Lukas
In this episode, I cover the 10 most common mistakes business owners make in their social media marketing. Whether you're just starting social media m...
#021 - How to use Storytelling in your Social Media Marketing
21 Jan 2023
Contributed by Lukas
"Stories are data with a soul" - Brené Brown. In this episode of The Social Smarty Show, I discuss tips and examples on how you can use the powe...
#020 - Eight Ways to use AI to Create Content for your Business
14 Jan 2023
Contributed by Lukas
In this episode, I am sharing 8 ways you can use AI (artificial intelligence) to create content for your business marketing! The tools I mention ...
#019 - What you need to consider before Investing in Facebook Ads
07 Jan 2023
Contributed by Lukas
Facebook ads - do they work? Are they necessary to achieve results on Facebook? How much should you spend? Should you outsource or learn to manage the...
#018 - My Social Media Marketing Predictions for 2023
31 Dec 2022
Contributed by Lukas
So what does 2023 hold for social media marketing? In this episode, I share with you my predictions on where social media marketing is heading in the ...
#017 - Using Social Media to Grow your Email Community
24 Dec 2022
Contributed by Lukas
In this episode, I’ll be teaching you how you can leverage the power of social media to grow your email community and drive more sales for your busi...
#016 - Steal my Social Media Content Framework
17 Dec 2022
Contributed by Lukas
I’m continuing with the theme of social media content taking you on a bit of a deep dive into my Social Media Content Planning Guide. Before you di...
#015 - Social Media Content for each Stage of your Customer's Journey
10 Dec 2022
Contributed by Lukas
In this episode, I will continue with my thoughts on creating social media content, specifically content for each phase in your customer or client's j...
#014 - Posts vs. Reels vs. Stories - What should you be Creating?
03 Dec 2022
Contributed by Lukas
So you’re ready to show up on social media, reach more people, build your business and make more money. But where do you start? Do you jump into cr...
#013 - Should you be using LinkedIn to Market your Business?
25 Jun 2022
Contributed by Lukas
When it comes to marketing your business on social media, it can really feel like a full-time job. But when you're running a business, wearing all the...
#012 - Showing your Face Online is Hard
18 Jun 2022
Contributed by Lukas
Showing your face online can be hard. Really hard. In this episode, I'm sharing with you my own struggle with showing up online and how I'm working to...
#011 - Six Tactics to Increase your Instagram Engagement
04 Jun 2022
Contributed by Lukas
In this episode, I am sharing with you 6 tactics you can use to increase your Instagram engagement. In this episode, I also cover the reason why engag...
#010 - What is TikTok and Should You be on it?
21 May 2022
Contributed by Lukas
In this episode, I share my thoughts on the super popular social media platform, TikTok, and whether or not I believe you should be using it to market...
#009 - Six Resources for Generating Ideas for your Social Media Content
30 Apr 2022
Contributed by Lukas
We all suffer from the 'what to post paralysis' from time to time. When it hits, I have a list of resources I use to get those creative juices flowing...
#008 - Five things you need to STOP doing right now on social media!
23 Apr 2022
Contributed by Lukas
Working with hundreds of clients and students I see the same mistakes over and over. And while I can admit to doing some of them myself, I thought I w...
#007 - Are Instagram Hashtags Dead?
16 Apr 2022
Contributed by Lukas
Is there any point in adding hashtags to your Instagram posts? Do they increase your reach? Or are they a waste of time? In this episode, I give you ...
#006 - My Top Tips for Saving Time on your Social Media Marketing
09 Apr 2022
Contributed by Lukas
In episode number 6 I will be sharing with you my top time-saving tips when it comes to your social media marketing. We all know that social media can...
#005 - How to get your Customers or Clients Talking about YOU Online
12 Mar 2022
Contributed by Lukas
In this episode, I share four tactics you can use right now to get your clients or customers talking about you online. What's more powerful than ...
#004 - My top 5 Tools and Resources for Social Media Marketing
19 Feb 2022
Contributed by Lukas
When it comes to marketing your business on social media I want you working smarter not harder! There are so many great tools and resources out there ...
#003 - Why you need to STOP obsessing over your Follower Count!
13 Feb 2022
Contributed by Lukas
We're all guilty of it - watching our social media follower count like a hawk and hoping that it would just go up! But guess what? More followers is n...
#002 - Six Things that are working REALLY well in Social Media right now!
10 Feb 2022
Contributed by Lukas
Do you feel like you're just spinning your wheels when it comes to your social media marketing? It's easy to fall into a bit of a rut with posting the...
#001 - Five Reasons I NEVER Thought I would launch a Podcast!
10 Feb 2022
Contributed by Lukas
It's here - the very first episode of The Social Smarty Show! Rather than dive right into taking action, let's start out slow - just like we're on a f...