If you sell products this episode is for you! In light of Meta's recent policy changes for Instagram and Facebook Shops and product-tagging, promoting your products on social media may be feeling harder than ever! In this episode, I cover the key things you can do to optimise your Facebook and Instagram accounts for selling products. Facebook Tips: Use keywords in your page name for discoverability. Design a cover image that speaks to your brand. Make your intro clear and engaging. Use a CTA button to direct users to your site. Instagram Tips: Include search-friendly keywords in your account name. Craft a sharp bio that showcases your offerings. Use your bio link wisely, directing to product pages or using Linktree. Pin your top three posts to highlight your best content. Links: Country-specific blog post: https://www.socialsmarty.co/blog/changes-to-facebook-instagram-shops Facebook business page naming rules: https://www.facebook.com/help/1644118259243888 In the next episode, I'll discuss content you can create to sell your products on social media, so make sure to tune in for that!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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