When it comes to marketing your business on social media, it can really feel like a full-time job. But when you're running a business, wearing all the hats, you need to use your time wisely, in the places that will have the biggest impact. If you're wondering whether LinkedIn is worth your time, this episode is for you! I will walk you through 4 questions to ask yourself when making the decision to add the platform to your marketing mix: Who is using the platform – are they your target audience? How does it differ from the social media platforms you’re already using? How do you use the platform effectively? Can you repurpose content you’re already creating? I also give you my top tip on how to leverage the platform even if you decide it's not the right fit for your business. During the episode, I mention my Learn LinkedIn in 2 Hours online course. You can the waitlist here: www.socialsmarty.co/waitlist-learn-linkedin Come and find me on LinkedIn here: https://www.linkedin.com/in/jodine-mcintyre/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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