The Social Strategist
Episodes
Ep 205 How to Get Unstuck in Your Business: Jaime the Unstuckologist
25 Aug 2022
Contributed by Lukas
Are you feeling stuck in your business? Then this episode is for you. My friend Jaime from The Unstuckologist walks us through how we get unstuck. She...
Ep 204 Business Mom School
23 Aug 2022
Contributed by Lukas
Class is in session for the Business Mom School! And I am going to be your favorite professor, Michelle Gifford. In the Business Mom School, tuition i...
Ep 203 The Lies We Are Being Told as a Business
23 Aug 2022
Contributed by Lukas
Welcome to the new Business Mom School Podcast with Michelle Gifford! In this episode, we're gonna be talking about the 10 lies that we are being told...
Ep 202 Do you have the boss mindset?
28 Jun 2022
Contributed by Lukas
Are you the boss of your business? Of course you are! But what does that mean? Having a boss mindset has meant different things to me over the years, ...
Ep 201 How to make your first hire
21 Jun 2022
Contributed by Lukas
Your business is growing and now you get to hire someone. You get to bring some people onto your team because you know that's your dream. So, who do y...
Ep 200 What I would tell myself if I were starting over again
14 Jun 2022
Contributed by Lukas
200 episodes! I'm celebrating my 200th episode of the podcast. And in this episode, I want to break down the things that I've learned over the last 20...
Ep 199 How to batch your content for summer
07 Jun 2022
Contributed by Lukas
I want you to be able to enjoy the summer with your family while also growing your business. It might take a little bit of preparation, but you can ba...
Ep 198 Create a content plan that makes you money without burning you out
02 Jun 2022
Contributed by Lukas
Do you wonder if the content you're creating is actually making money? Are you struggling trying to figure out how to create a plan that fits well? In...
Ep 197 How to create a content marketing plan you actually stick to
31 May 2022
Contributed by Lukas
Have you ever created a content marketing plan and just not been able to stick to it? You have this whole calendar or planner where you map out what k...
Ep 196 A beginner's guide to TikTok for your business
26 May 2022
Contributed by Lukas
In episode 195, I helped you warm up to TikTok, so now I'm going to give you my beginner's guide to TikTok and how to get started. In this episode I'm...
Ep 195 It might be time for TikTok
24 May 2022
Contributed by Lukas
It might be time for you to consider TikTok. I've been doing an experiment for the last 3 months to see how fast I could grow my TikTok following. On ...
Ep 194 3 best content planning tools that changed my business
19 May 2022
Contributed by Lukas
We've talked about the 7 secret steps to staying consistent, but now I want to give you very specific tools for how you can actually stay consistent. ...
Ep 193 The Secret to Staying Consistent
17 May 2022
Contributed by Lukas
We all want to stay consistent, right? That's our intention, but life, busyness, being tired, and kids can all throw us off course. So what is the sec...
Ep 192 4 Best Tips And Advice For Growing A Business
12 May 2022
Contributed by Lukas
I want to introduce you to some of my favorite people. They are women in business who are in my Money Makers Coaching Group. They are coming on today ...
Ep 191 How To Take That Next Step
10 May 2022
Contributed by Lukas
Are you at a point where you know that you want to take your next step? You've been doing things and you're doing okay, but you feel like it's time to...
Ep 190 7 Steps to Run Your Business and Enjoy Your Summer Plus a Look Inside Money Makers
06 May 2022
Contributed by Lukas
One of the biggest struggles that people have as they're growing a business is that they hear what they should be doing, but to translate that into yo...
Ep 189 Top 7 Instagram Growth Stoppers
03 May 2022
Contributed by Lukas
You want to grow on Instagram. You're spending a lot of time there. You're doing all the work, but are you doing some things that are actually stoppin...
Ep 188 Taking Your Business From Hobby to Money Making
26 Apr 2022
Contributed by Lukas
You know that moment when you realize that you're really doing this, you're really running a business and you are excited to actually make this more t...
Ep 187 Become an Instagram Selling Ninja (How to Sell on Instagram without feeling too Salesy)
19 Apr 2022
Contributed by Lukas
"It's hard to grow on Instagram." "Instagram takes up all of my time." "Selling on Instagram makes me feel weird." I asked you on Instagram last week ...
Ep 186 How you can start making more money with email marketing with Stephanie from Start-Up Spark
14 Apr 2022
Contributed by Lukas
Are you wondering how you can start making more money with email marketing? On this episode, I have Stephanie from Six Sisters Stuff and also from Sta...
Ep 185 Instagram Audit: What grade are you getting?
12 Apr 2022
Contributed by Lukas
Are you tired of just posting and posting on Instagram and you don't feel like you're getting anywhere? It's time that we have an audit. We need to lo...
Ep 184 - The real reason for not accomplishing your goals
07 Apr 2022
Contributed by Lukas
Do you want to know the real reason you're not accomplishing your goal? I hate to say it, but it's all in your head. Accomplishing your goals comes do...
Ep 183 Everything you need to know about Facebook Reels
05 Apr 2022
Contributed by Lukas
Have you heard of Facebook Reels? Well, we should not be too surprised that Facebook is putting reels on their platform because everyone is loving sho...
Ep 182 How to not care what other people think with Lisa Funk from Hand Lettered Design
31 Mar 2022
Contributed by Lukas
Just don't care what people think! Well, that advice is easier said than done, right? We're trying to start this new business or we're putting ourselv...
Ep 181 Creating a loyal following and profitable blog with Janssen from Every Day Reading
29 Mar 2022
Contributed by Lukas
Is blogging dead? Can you really make money from having a blog? Yes, my friend. I've told you this before, but today we get to hear from Janssen from ...
Ep 180 The Motherhood Business Balance: How to do both well with Chynna from Little Mama Shirt Shop
24 Mar 2022
Contributed by Lukas
Have you ever struggled with the confidence to grow your business alongside motherhood? Have you asked yourself questions like: How do I make that bal...
Ep 179 How to navigate current events as a business with Sharon Says So
22 Mar 2022
Contributed by Lukas
We have never had so much access to up to date information about what is happening in the world. This is a new phenomenon and it's also a new phenomen...
Ep 178 How to set up time saving systems with Ben Tyrrel and Davinci
17 Mar 2022
Contributed by Lukas
Benjamin Tyrrel is one of the founders of Davinci which is the email marketing system that I use. If you're in Money Makers, that's what I run my cour...
Ep 177 You're Not a Boss Babe
15 Mar 2022
Contributed by Lukas
Have you ever had to make a stand on something on TV? In this episode, I'm going to talk about a stand that I took on TV that I did not intend to do, ...
Ep 176 How to get people to talk about your business (no matter your size) with Heather Dixon Adams
10 Mar 2022
Contributed by Lukas
I'm excited for you to meet Heather Dixon Adams. She is a PR genius and the owner of Choice Media Communications, a PR agency. She and her team have h...
Ep 175 My YouTube Experiment
08 Mar 2022
Contributed by Lukas
Do you use YouTube for your business? Well, I haven't very much in the past, but I'm going to start using it this week. And so I want to share with yo...
Ep 174 Does taking care of your body help your business grow? With Tracy Pleschort
03 Mar 2022
Contributed by Lukas
In today's episode, we get to talk to Tracy Pleschort. She is a certified life and weight loss coach and we're talking about how taking care of your b...
Ep 173 How to have confidence to charge what you're worth
01 Mar 2022
Contributed by Lukas
You know a lot about business. You've been listening to this podcast, but how do you get the confidence to move forward? That may be even harder than ...
Ep 172 How to use a quiz to explode your email list with Kirsten Tyrrel
24 Feb 2022
Contributed by Lukas
In today's episode, I am talking with Kirsten Tyrrel who is a business and marketing expert. She has a ton of expertise on quizzes. Quizzes have been ...
Ep 171 The Future of Marketing
22 Feb 2022
Contributed by Lukas
I have a secret for you. This secret is the future of marketing that if you start now, it can really grow your business. What is the future of marketi...
Ep 170 How going all in completely changed her business with Brittney Hanks from Home and Kind
17 Feb 2022
Contributed by Lukas
Today I interviewed Brittney Hanks from Home and Kind. Brittney's Instagram account is full of quick tips and mom hacks that really help you as a mom ...
Ep 169 How to grow on Instagram in 2022
15 Feb 2022
Contributed by Lukas
We saw some of the biggest and some of the most changes that we've ever seen for Instagram in 2021. So where does that leave us in 2022? In this episo...
Ep 168 Why being different is your super power with Bailee from Wallaroos Furniture
10 Feb 2022
Contributed by Lukas
In this episode, I get to talk to Bailee from Wallaroos. Wallaroos is a furniture store and while most of the furniture stores across America are havi...
Ep 167 how to have your first $1,000 or $10,000 month
08 Feb 2022
Contributed by Lukas
We've talked about this year being the year of the Money Maker. So let's talk about how you can specifically reach your financial goal, whether that's...
Ep 166 Chatbooks founder Vanessa Quigley, the Motherhood super power to grow your business
03 Feb 2022
Contributed by Lukas
In this episode, I get to interview Vanessa Quigley. She is the co-founder of Chatbooks, mom of 7, author, and host of The MomForce Podcast. In this e...
Ep 165 Creating content the easy way: My core content code
01 Feb 2022
Contributed by Lukas
Are you feeling like you are being stretched too thin with the kind of content that you're being asked to make? Everyone says you have to post a milli...
Ep 164 Finding the right place to build your business
27 Jan 2022
Contributed by Lukas
Instagram, YouTube, Podcast, Facebook. Are you confused what social media platform you should be using for your business? You've probably been advised...
Ep 163 Systems Mean We're Serious, how to make more money with less time
25 Jan 2022
Contributed by Lukas
Ready for the secret that is going to save you time, make you more money, and help you make less mistakes? Well, today we're talking about systems. Sy...
Ep 162 The 5 elements of a Money Making website
20 Jan 2022
Contributed by Lukas
Wouldn't it be amazing if you had a sales team that was working for you 24/7 and you didn't have to pay them? Well, that is what your website could an...
Ep 161 How to get started with text marketing (it's easier than you think)
18 Jan 2022
Contributed by Lukas
Texting is one of our favorite forms of communication because it's easy and it's fast, but can you use it for your business? And should you be using i...
Ep 160 How to craft the perfect email + Email Marketing 101
13 Jan 2022
Contributed by Lukas
You need an email list. I bet you've heard this before, more than once by more than one person. And you're going to hear it again from me, but I'm goi...
Ep 159 Your Customer Journey- The power of knowing the path
11 Jan 2022
Contributed by Lukas
The whole goal of your business is to help your customer, but how do you do it? There are a few different ways and these are called customer journeys....
Ep 158 What they see: Getting your physical brand right
06 Jan 2022
Contributed by Lukas
This is the fun part. We get to talk about the look of your brand and in this episode, we're talking about what they see. What does your brand look li...
Ep 157 4 P's of a Solid Brand Message (Don't forget the last one)
06 Jan 2022
Contributed by Lukas
We are breaking down my Money Maker Method and are on the very bottom of the foundation of our iceberg, which is "Make your mark" in the acronym M-O-N...
Ep 156 What You Stand For (how to find out and why it will change your business)
04 Jan 2022
Contributed by Lukas
In episode 156, I introduced my Money Maker Method and today we're going to start diving into M which is Make Your Mark. There are three elements in h...
Ep 155 Money Maker Method--Ready to Make More Money? Start HERE!
04 Jan 2022
Contributed by Lukas
I've declared 2022 as Year of the Money Maker. That means that you are going to make money this year, whether you're just starting out or growing, you...
RR How to Create a Reverse Bucket List
28 Dec 2021
Contributed by Lukas
What if I told you it will only take 5 steps to create your best year ever? Would you believe it's that easy? It is! I'm going to share with you the 5...
Ep 154 Sharon Says So: How she gained 300K Instagram followers in 4 months
21 Dec 2021
Contributed by Lukas
This is a replay of episode 115, but I'm sharing this one again because it's one of my favorites. I've listened to this episode more than once so I ho...
Ep 153 How to Set Goals for 2022
14 Dec 2021
Contributed by Lukas
I am declaring 2022 Year of the Money Maker and to make money, we need to keep track of our goals. I am giving you my free goal sheets to help you rea...
Ep 152 When Women Make Money, They Make Magic
07 Dec 2021
Contributed by Lukas
I'm not weird about money. This is a mantra that I have had for the last few years and it has completely changed my life. But sometimes talking about ...
Ep 151 What Should You Actually Be Doing The Last Month Of The Year
30 Nov 2021
Contributed by Lukas
Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-things-you-can-do-for-your-biz-in-december/
Ep 150 Steps to Accomplish Any Goal With Ceri Payne
16 Nov 2021
Contributed by Lukas
I can give you a lot of tools about running a business, but unless you believe that they're going to help, or that you can do it, then we're sunk befo...
Ep 149 You have a divine responsibility to stand up and speak out
09 Nov 2021
Contributed by Lukas
I say this a lot - you have a divine responsibility to stand up and speak out. I want to make sure that you have a case for it. That you can wrap your...
ep 148 What to do when Instagram/Pinterest/Facebook makes a change
02 Nov 2021
Contributed by Lukas
Have you noticed all the major changes from the social media platforms lately? It's crazy! I'm here for it all. But I know as a business owner, we rel...
Ep 147 My Manifesto
26 Oct 2021
Contributed by Lukas
I usually don't share a ton of detail on my journey to how I got to where I am now, but I think it's important for you to know in this episode! Tune i...
Ep 146 My Secret Business Weapon Pinterest and how you can use it too
19 Oct 2021
Contributed by Lukas
Pinterest is one of the best tools to making business built to last. I'm amazed at what it has done with helping spread my brand to people like you wh...
Ep 145 My 7 Step Blog Formula To Get Your Blog Post Seen
12 Oct 2021
Contributed by Lukas
You're blogging. Now, what? Or maybe you aren't blogging yet and you're not sure where to start. First thing you need to know: Wordpress is the best s...
Ep 144 Why Not Having A Website Is Losing You Money (Even if you are killing it on Instagram)
05 Oct 2021
Contributed by Lukas
Have you been feeling like you want to start a website, but aren't sure what next steps to take? This episode is all about why you should have a websi...
Ep 143 My 5 Tools That Run My Business
28 Sep 2021
Contributed by Lukas
What systems do you use to make your business run smoothly? I have 5 systems/tools that I can't live without. These 5 tools have helped put systems in...
Ep Bonus The Facebook Files by WSJ and What it Means for Your Business
24 Sep 2021
Contributed by Lukas
Have you listened to "The Facebook Files" by The Journal yet? WSJ put out 4 episodes where they deep dive into 4 different issues within Facebook and ...
Ep 142 The 7 lessons I'd tell my past self
21 Sep 2021
Contributed by Lukas
How are you doing business mama? No matter where you are in your business, you are doing things your future self will thank you for. Lately, I've been...
Ep 141 How To Prioritize Your Time With Christy Wright
07 Sep 2021
Contributed by Lukas
Are you not sure how to prioritize your time between motherhood and business? Then you are going to love this episode with Christy Wright. In this int...
ep 140- 3 things I'm doing wrong on Instagram + how to batch reels
31 Aug 2021
Contributed by Lukas
What mistakes are you making on Instagram? Here's 3 mistakes I realized I was making and tips on how you can avoid doing the same! Plus, I have my 3-s...
Ep 139 Let God Be Your Business Partner
24 Aug 2021
Contributed by Lukas
How do you let God be your business partner? Tune in to hear the 3 ways you can let God be more involved in your business and WHY you should! In my 15...
Ep 138 The 30 Day Instagram Experiment
17 Aug 2021
Contributed by Lukas
Want to do my 30-day Instagram Experiment with me? I recently created a new Instagram account @michelleteachesinsta and I'm going to see if I can grow...
Ep 137 Why You're Not Growing On Instagram
20 Jul 2021
Contributed by Lukas
Are you feeling frustrated with Instagram from time to time? I know, I know. Sometimes it doesn't seem fair, but I've got the 3 secrets to how you can...
Ep 136 My 3 Reels Ideas To Do Today And How To Add Video To Instagram
13 Jul 2021
Contributed by Lukas
Have you heard? Instagram is changing to a video sharing app. Don't panic. You don't have to do all video, but it's a good idea to try some video out-...
Ep 134 Making Sense Of The Algorithm
06 Jul 2021
Contributed by Lukas
How are you feeling about Instagram right now? Is it working for you? If you ever feel frustrated with how Instagram works, this episode is for you, s...
Ep 135 The Truth About Growing A Business No One Is Talking About
06 Jul 2021
Contributed by Lukas
This episode is a hard conversation! Are you ready? I had to bring this up because there's so many people out there trying to make running a business ...
Ep 133 How to go LIVE on Instagram and not feel dumb
29 Jun 2021
Contributed by Lukas
Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-a-killer-instagram-live/
Ep 132 Instagram Pays YOU to go LIVE! Badges and what this means for you
22 Jun 2021
Contributed by Lukas
Did you hear Instagram is paying you to go live? It just released a new feature called Badges, where if you use them, you will get paid for it. What! ...
Ep 131 What It Really Takes To Add A Membership To Your Business
15 Jun 2021
Contributed by Lukas
Are you wondering about creating a membership for your business? There's so many benefits to having one, but there's 3 I will share with you: 1. Consi...
Ep 130 How To Create A Killer Brand From Start To Finish
08 Jun 2021
Contributed by Lukas
How confident do you feel about your brand? How clear is it so your audience can understand how you serve them? If you want a little more confidence a...
Ep 129 How To Turn A Pivot Into Your Dream Business With Mackenna Rowley From Piep
01 Jun 2021
Contributed by Lukas
Listen to this special episode with my dear friend Mackenna Rowley, owner of Piep. She took this family-owned business and made pivot after pivot, tur...
Ep 128 The Simple System For Making Great Content Last Longer
25 May 2021
Contributed by Lukas
Are you tired of not knowing what to post on Instagram? Or not knowing what to write about on your blog? Good news, my Core Content Code helps you lea...
Ep 127 5 Steps To Spending Less Time On Social Media
18 May 2021
Contributed by Lukas
Have you heard of my Iceberg Principle yet? I've talked about it before, and it's on my Instagram and website. It's this principle explaining the 5 la...
Ep 126 3 Lies To Stop Telling Yourself Now
11 May 2021
Contributed by Lukas
3 Lies to Stop Telling Yourself Now: 1. I can't be a good mom and run a business. 2. It's selfish to do the things I love (like run a business). 3. My...
Ep 125 Built To Last Business starts here
04 May 2021
Contributed by Lukas
Are you feeling burnt out? Are you tired of showing up on Instagram every day in order to make money? Are you ready to make a business shift but not s...
123 Will your business survive if Instagram dies?
23 Mar 2021
Contributed by Lukas
Would your business survive the Instagram death test? Seriously, if Instagram were to go away, would your business survive? Would you still have a way...
122 HOW TO MAKE THE MONEY YOU WANT
16 Mar 2021
Contributed by Lukas
Do you accept what your dreams are? In this episode, I talk about how important it is to know what your dreams are and accept how big they are. Once y...
Ep 121 The Real Reason You Need A Blog
02 Mar 2021
Contributed by Lukas
Find out my top five reasons why you need a blog to run a successful business. I've been doing this for years, helping other people blog, and have eve...
Ep 120 5 Steps To Making Hard Conversations Easier
23 Feb 2021
Contributed by Lukas
If you've been in business for a while, chances are you've had your fair share of hard conversations, or avoiding hard conversations. Am I right? Hard...
119 How To Collaborate With Brands And Grow Your Business
16 Feb 2021
Contributed by Lukas
Is collaboration included in your marketing plan? Do you know all five types of collaboration? Do you know the first thing to do when wanting to colla...
Ep 118 How To Actually Accomplish Your Goals
09 Feb 2021
Contributed by Lukas
Do you have some goals in mind but lack the self discipline to accomplish them? I've been there. I decided to sit down and think about what was keepin...
Ep 117 3 Steps To Get Unstuck
02 Feb 2021
Contributed by Lukas
Have you ever felt stuck? You want to move forward and you have all of these fantastic ideas, but you just can't seem to take the next step? I've felt...
Ep 116 Unicorns And How Confusion Is Killing Your Brand
26 Jan 2021
Contributed by Lukas
In this episode, I'll be talking about what we're doing wrong for our brand and how to fix it. I believe in your message. I believe in your business. ...
Ep 115 Sharon Says So: How she gained 300k Instagram followers in 4 months
21 Jan 2021
Contributed by Lukas
Sharon McMahon from Sharon Says So on Instagram grew from 14k followers to 314k in just four months. Tune into this episode to see just how she did it...
Ep 114 Live Coaching Call Affiliates, Personal Branding, And More
19 Jan 2021
Contributed by Lukas
In this episode I will teach you how to make money as an affiliate, how to bring more of yourself into your brand, and more. Take a listen and then go...
Ep 113 Becoming A Real Money Maker
12 Jan 2021
Contributed by Lukas
Are you ready to take the next step to grow your business, but not sure what that next step is? Are you tired of feeling behind on your business goals...
Ep 112 How to grow in 2021
05 Jan 2021
Contributed by Lukas
Check out Michelle's top 3 trends to do to help your business grow in 2021. Are you ready to take the next step to grow your business? Join Michelle's...
Ep 111 Chasing Your Goals with Your Kids with Noelle Pikus Pace
29 Dec 2020
Contributed by Lukas
Meet Olympian, Keynote Speaker, Author, and CEO, Noelle Pikus Pace and find out her three tips to staying focused on your goals and being more present...
RR How to create a reverse bucket list
22 Dec 2020
Contributed by Lukas
What if I told you it will only take 5 steps to create your best year ever? Would you believe it's that easy? It is! I'm going to share with you the 5...
Ep 110 How To Prepare Your Business For Time Off
15 Dec 2020
Contributed by Lukas
Check out these five steps on how to prepare your business for time off. Michelle teaches you how to think ahead and make preparations so you can actu...
Ep 109 Mom Hat To Boss Hat How To Make The Transition from one to the other
08 Dec 2020
Contributed by Lukas
Struggling to know how to switch from mom hat to boss hat effectively? Check out these tips on how to make this smooth transition and feel like a rock...
Ep 108 How to end the year with power
01 Dec 2020
Contributed by Lukas
So, how do you end the year with power? Check out Michelle's #1 practice to closing out her business for the year. Her perspective will help you brigh...