In this episode, Chris Hadnagy and Maxie Reynolds are joined by writer, speaker, business owner, and hype artist, Michael F. Schein. Michael shares the social engineering tactics he was able to learn from cult leaders and mischief makers. Find out how these often-manipulative tactics can be used for good. - Feb 8, 2021 00:09 – Introduction Social-Engineer.com 01:44 – Introduction to Michael F. Schein 02:30 – How Michael figured out that we can learn from cult leaders and mischief makers 10:38 - Influence through disruption 11:44 – Make war not love 13:21 – Basecamp: Simplicity by hating complexity 16:21 – Building hype requires confidence 18:15 – Focus on what you want to be known for 26:06 – Create a secret society 30:27 – How Michael socially engineered himself onto the podcast 35:34 – The positive side of hype 37:43 – Chris, Maxie and Michael's favorite music 43:03 – Michael's most respected colleague: Michael Roderick 44:21 – Michael's book recommendations: The Crowd: A Study of the Popular Mind Masters of Atlantis 47:10 – Michael's contact info Hype Book Club microfamemedia.com michaelfschein.com The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers 48:39 – Outro Maxie on Twitter Maxie on Instagram Chris on Twitter Social-Engineer on Twitter Social-Engineer on Instagram Social-Engineer.org Social-Engineer.com The Innocent Lives Foundation Clutch

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