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The Sounding Board

S11 E14 - Get Yourself Match Fit

04 May 2026

Transcription

Chapter 1: What are Hutchy's latest AI endeavors?

6.038 - 13.445 Craig Hutchison

This is The Sounding Board Podcast with Hutchie and Damo. Thanks to DrinkWise. If you're choosing to have a drink, choose to DrinkWise.

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Chapter 2: What happened with Brisbane's whiteboard leak?

13.745 - 23.914 Damian Barrett

Good to have your company on The Sounding Board for DrinkWise. If you're choosing to drink, choose to DrinkWise. Tuesday morning, it's the day we like to do this show. If our diaries align, they do today. Episode 14, Series 11.

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Chapter 3: Why did Sportsbet cut ties with Nick Foot?

24.615 - 36.045 Damian Barrett

Damian Barrett with you. Craig with you. CEO Craig with you. And also another person I see in the studio today, Hutchie, by the name of Hugo. Good morning to you, first of all, CEO Hutchie and Craig.

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36.025 - 40.393 Craig Hutchison

Hello, Damo. Gee, you like to go behind the curtain nice and early, don't you? Thought we'd get it out of the way straight away.

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40.413 - 49.248 Damian Barrett

Is there no mystery left in the world of audio? Actually, there's a little intimate gathering we have in this lovely studio here, and there's another person I don't know who's just barged in with you. You met Hugo on the way in?

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Chapter 4: What were the highlights from Brian Cook's presser?

49.628 - 67.38 Damian Barrett

I met Hugo in the lift, but we didn't talk to each other, and I thought, this guy's getting in early. He's up on level five where the studios are. I didn't know him until you bring him in and introduce me to me as you, as your, can I quote him? Or do you want to quote him? No. It's a private conversation. Can I say it or not?

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67.66 - 76.249 Craig Hutchison

As my AI man. No, he's the, Hugo is a, he's doing a bit of work for me, Damo, and for us to try and get me just to pick holes in the way I operate.

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Chapter 5: What is the significance of the Taubmans PR payoff?

76.329 - 79.633 Craig Hutchison

CEO Craig's talking now. CEO Hutch, he's now.

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Chapter 6: What does 'Audience Pinching' mean in media?

79.613 - 83.618 Craig Hutchison

Can you talk as just Craig? Yeah. With Hugo. Well, it's a modern world, Damo.

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Chapter 7: What did the ABC admit about their Bluey blunder?

83.658 - 92.889 Craig Hutchison

And if you're not improving, you're in re, what's the word? You're going backwards. You're looking in the revision era? It's early in the morning. You're looking in the revision era, I think.

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Chapter 8: Who is Hutchy's AI man, Hugo, and what does he do?

92.969 - 93.63 Craig Hutchison

I need him a cafe.

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93.69 - 99.317 Damian Barrett

We might grab, try and get Hugo a headset. Not for the off the top of the show, but maybe later in the show to talk about what he's doing.

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99.337 - 113.383 Craig Hutchison

In simple terms, Damo, if you don't get yourself AI match fit in business, you're in trouble. And so I'm just trying to learn. You're big on it. I know that when we had that time together back in Dallas. It's not a joke. choice, you've got to be, you've got to get yourself match fit. So just, I've got.

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113.701 - 126.498 Craig Hutchison

I wanted to get some critiquing done by someone a bit more contemporary who can pick holes in the way I operate. And so that's just a bit of an experiment. And so I thought the best way to do that was to throw Hugo into my life for a week. Just for a week. Well, we might get Hugo on.

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126.598 - 135.51 Damian Barrett

If you're happy to, Hugo, later on, we'll get you a headset and just- And ongoing. Because everyone's intrigued about your life. Actually, I've known you a long time now and we're mates, but I'm still intrigued by your life.

135.53 - 151.993 Craig Hutchison

Have you ever rolled shotgun with anyone? You've had a lot of journalistic duos, haven't you? You've gone on double investigations with people and- A few, yeah. Who were your rolling mates as a print journalist? Gerald Timps? Oh, Timps, yeah, yeah, from way back, yeah. Yeah, a partner in crime. You and Timps, you worked on 20 stories together?

152.494 - 157.502 Damian Barrett

Probably not as many as we. You and Mitch? Mitch Cleary, yes, yeah. Mark Stevens. Mark Stevens.

157.522 - 160.647 Craig Hutchison

You and Robbie Duratio had an era working together as journalists? We did, we did.

160.727 - 171.204 Damian Barrett

I came across from the Herald Sun to work with you, hoping that would be the case out to you. And then the moment you got me to agree to it, which I was very excited about, you then went off and became a businessman. And left me by myself. I would like to.

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