In this week’s Spin Sucks podcast episode, Gini Dietrich explains why the AI persona you built last year just got promoted to referee, the only two signals it checks before it vouches for you, and the four moves to make before someone in your building tries to solve "the AI problem" with a bigger ad budget. Read the article: https://spinsucks.com/communication/ai-agents-gatekeepers/ Take the free PESO Model Diagnostic®: https://spinsucks.com/self-peso-diagnostic/ PESO Model Certification®: https://spinsucks.com/peso-model-certification/ AI Visibility Is a PESO Model Problem: https://spinsucks.com/communication/ai-visibility-peso-model/ Meet Your New Buyer Persona: https://spinsucks.com/communication/meet-your-new-buyer-persona/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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