How to Implement the PESO Model© in a Zero-Click, Zero-Share World

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded15 Jul 2025

Publisherfeeds.megaphone.fm

Handlerec:8694866

Show notes

If audiences have fragmented attention and trust is harder to earn, what do you need to do? You don't need to burn it all down. It's about aligning your strategy to what works now. Gini Dietrich discusses how you can adapt the PESO Model© to function in a zero-click, zero-share world and how to structure your strategy for discover, trust, and measurable traction.

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