How to Measure Brand Awareness, Trust, and Reputation

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The Spin Sucks Podcast with Gini Dietrich not yet transcribed

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Recorded04 Nov 2025

Publisherfeeds.megaphone.fm

Handlerec:8694850

Show notes

In a collapsed-funnel world, “action-oriented” isn’t a button—it’s a byproduct of trust. Today, Gini Dietrich digs into how reputation becomes rank (and revenue), the metrics that prove it, and a simple PESO Model© sequence to lower your cost to convert. Share this episode with a friend, exec, or client who’s stuck debating brand vs. performance.

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