Your buyers are asking their AI tool of choice who to trust—and if AI doesn't cite you, you don't exist. Communicators missed SEO once because it felt "too technical," and the Lippincott data says we're on track to repeat history with AI. In this week’s Spin Sucks podcast episode, Gini Dietrich shares the five-move visibility engineering playbook, plus the moment Martin Waxman ran his own organization through the PESO Model® Diagnostic live and turned a 50% score into a blueprint. If you're determined to own AI visibility before someone else does, this one's for you. Take the free PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ Get PESO Model® Certified: https://spinsucks.com/peso-model-certification/ Read the article: https://spinsucks.com/communication/visibility-engineering-playbook

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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