Your dashboard is full of green arrows—and your CFO still isn't impressed. That's because most of what we measure flatters us instead of informing us, and the numbers that actually matter in 2026 are the ones almost nobody is tracking yet. In this episode, Gini Dietrich walks through the four metrics that survive the budget meeting—LLM visibility, citation frequency, narrative share of voice, and credibility loop close rate—and why you can't bolt them onto a system that isn't running as a system. If you've ever been proud of a report that couldn't answer "did this move the business?", this one's for you. Take the PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ Explore the PESO Model® Certification: https://spinsucks.com/peso-model-certification/ Read the full article: https://spinsucks.com/communication/pr-marketing-metrics-ai-visibility

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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