Whether it’s business, a new job or a client, it’s important to be realistic and weigh the risks against the opportunities. Looking for red flags is the best way to do that. A red flag is a sign, signal, or symptom that a person does not fit your ideal profile. What might be a red flag in one situation is not in another. The most common red flags in the communications industry are that executives: Often want more than they will pay for. Have unrealistic expectations. Don’t want to put in the work or time necessary for success. Want things that are not possible in their timeframe. Ideally, you should develop a system to identify red flags. Part of your system should be a goal to disqualify every opportunity so that you only work with your ideal clients. Ask questions (you can find a link to a comprehensive list of questions in the Resources section) and dig deep to find red flags. And obey your gut. It will never steer you wrong. Have Your Say What types of questions do you ask to find red flags? What are your red flags? Share your thoughts in the Spin Sucks community.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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