#75: The Producer Who Changed How the World Watches Sports | James Gay‑Rees, Box to Box Films

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Previously titled “The Producer Who Changed How the World Watches Sports | James Gay‑Rees, Box to Box Films” — renamed by the publisher on Aug 8, 2026

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Recorded15 Jun 2026

Publisheranchor.fm ↗

Handlerec:18861700

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How did one producer redefine how the world watches sport and turn niche competitions into global entertainment IP?In this episode, Edoardo Grandi sits down with James Gay‑Rees, the multi award winning producer behind Senna, Amy, Diego Maradona, and the global phenomenon Formula 1: Drive to Survive. As co founder of Box to Box Films, James helped create a new category of sports storytelling built on access, character, and narrative structure. This approach reshaped how fans engage with sports and how leagues think about global audience growth.James explains how Drive to Survive transformed Formula 1 from a specialist motorsport into a mainstream global product, why human drama outperforms technical detail, and how the same blueprint now underpins hit series across golf (Full Swing), tennis (Break Point), rugby (Six Nations: Full Contact), and cycling (Tour de France: Unchained).We also explore the economics behind modern sports docuseries, how access is negotiated, how rights holders think about storytelling as a growth lever, and why the next decade will see every major sport compete for global attention through premium documentary formats.If you own, invest in, or operate within sports, media, or entertainment, this conversation will change how you think about storytelling, audience development, and the value of behind the scenes IP.What we coverHow Box to Box Films was built and why access driven storytelling worksThe making of Drive to Survive and how it reshaped Formula 1’s global audienceWhy human centred narratives outperform traditional sports broadcastingExpanding the model to golf, tennis, rugby, and cycling and what changes sport to sportThe economics of access and how teams, leagues, and rights holders think about documentary valueThe future of sports storytelling and where the next major docuseries opportunities will emerge🎙️ Guest: James Gay‑Rees, Co Founder of Box to Box Films🌐 Box to Box Films: boxtoboxfilms.com📩 Interested in collaborating or appearing on The Sport Businessman Contact Edoardo at [email protected]🌐 Learn business models in sports and entertainment: sport-businessman.com

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