In this episode of the Sports Business Leaders podcast, Ryan DePaul, founder of the American 7s Football League (A7FL), shares lessons from building one of the fastest-growing emerging leagues in sports. We dive into what it takes to capture attention in a crowded sports landscape, the importance of authenticity, and how player-driven storytelling creates loyal fans.Ryan explains how the A7FL’s unique format, 7-on-7, full-contact football without helmets or hard-shell pads, has fueled rapid growth through social media highlights and grassroots engagement. He also talks about how the league is helping athletes build personal brands and why connecting directly with fans is the key to long-term success.If you’re interested in the future of sports, growing fan bases, and what it really takes to build a league from the ground up, this episode is for you. Learn more about the A7FL at A7FL.com.

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