Greg Sampson, founder and CEO of Courtside Video Entertainment, joins the Sports Business Leaders Podcast to discuss how his company is transforming courtside real estate into a new revenue engine for sports teams.A computer engineer out of Howard University and former Intel supercomputer engineer, Greg has spent his career building products at the intersection of technology and sports. Courtside is his third sports tech startup and aims to unlock entirely new sponsorship inventory by embedding ultra-high-definition video technology directly into the courtside perimeter.In this episode, Greg shares the origin story behind the idea, the challenges of building technology that meets player safety and arena operations standards, and how teams could generate significant new sponsorship revenue without disrupting gameplay.We also discuss lessons for sports tech founders, how to work with leagues and arena operators, and why innovation around sponsorship and fan experience will continue to shape the economics of sports.

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