Mark Ventriglia, is a marketing leader who has helped shape go-to-market strategy at companies like Hudl and Catapult Sports.Mark has been behind products used by coaches and athletes at every level of the game, from high school programs to the pros. We get into what actually drives adoption in sports tech, and why most products miss the mark.We talk about how to build solutions that fit into a team’s workflow, why saving time is more valuable than adding features, and how Hudl was able to scale to nearly every high school football program in the country. Mark also shares the difference between selling to high school vs. professional teams, and what founders need to understand if they want to break through in a crowded market.This is a practical conversation for anyone building in sports, thinking about product-market fit, or trying to figure out how to create something teams will actually use.

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