Roger Loughney, Chairman of IK Start USA, joined the Sports Business Leaders podcast to discuss the group’s vision for revitalizing one of Norway’s historic football clubs. Roger shared his entrepreneurial journey, his connection to the club through former coach Mick Priest, and how his lifelong passion for soccer helped shape his approach to leadership and investment in sports.The conversation explored IK Start’s recent promotion, the investment strategy behind the club’s momentum, and the importance of curiosity, relationships, and long-term thinking in sports ownership. Roger also discussed plans surrounding stadium development, youth academy innovation, player development, and how IK Start USA is working to grow the club’s presence and fanbase in the United States while honoring the club’s legacy in Kristiansand, Norway.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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