Ken Spangenberg is the Chief Sales Officer at Aware Sports. On today's podcast we discuss the company’s rapid rise in the baseball and softball technology space.Ken shares his journey from college baseball coach at Arcadia University to helping scale Aware Sports from zero camera installations to more than 4,500 cameras deployed across 80 locations in just four years. The conversation covers Aware’s partnerships with Major League Baseball, USA Baseball, and more than 700 college and high school programs.We also dive into building authentic customer relationships, why Aware chose to focus specifically on baseball and softball instead of every sport, the future of AI and video technology in player development, and what it takes to win business with teams, leagues, and major sports organizations.Ken also shares insights on scaling without paid advertising, creating products coaches actually use, and how technology can help democratize recruiting and player exposure across baseball.

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