Mitch Askenas joins the Sports Business Leaders Podcast to cover the future of streaming, fan engagement, and sports media infrastructure. As Executive Director and Head of Commercial for the Americas at Comcast Technology Solutions, Mitch works at the intersection of sports, technology, and media, helping leagues, teams, and broadcasters rethink how they engage and monetize fans in a rapidly changing landscape.The conversation dives into Comcast Technology Solutions’ work powering over 10,000 live sporting events annually, delivering 50 billion streams globally, and supporting some of the largest media and sports properties in the world, including the Super Bowl, Olympics, Formula 1, and World Cup. Mitch also shares how Comcast’s ownership of the Philadelphia Flyers creates a unique advantage when building technology products for sports organizations, including a discussion around the Flyers’ next-generation fan app and the importance of turning “ghost fans” into known fans through data and engagement.The episode also explores major trends shaping the future of sports business, including streaming disruption, direct-to-consumer engagement, generational loyalty, and why teams are increasingly focused on building deeper relationships with fans outside of traditional media rights models.

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