Chris Murphy has spent more than two decades with the Golden State Warriors organization, rising from a ticket sales role to become Senior Vice President of Franchise Development for the Warriors and President of the Santa Cruz Warriors.In this episode of the Sports Business Leaders Podcast, Chris shares how the Santa Cruz Warriors have become one of the premier franchises in the NBA G League. He discusses the importance of ownership support, investing in people and facilities, and treating the G League as a critical extension of the Golden State Warriors organization rather than a standalone team.We also dive into the business side of player development, community engagement, fan experience, creative promotions, and the unique challenges of building a sports franchise in a smaller market. Chris provides valuable insights on organizational culture, franchise growth, and lessons learned from a 21-year career with one of the most successful organizations in professional sports.Whether you're interested in sports business, fan engagement, franchise operations, or the future of the NBA G League, this episode offers a behind-the-scenes look at what it takes to build a winning organization on and off the court.

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