Eric Spitz is the Founder and CEO of FanUp.ai, an AI-powered sports technology company helping professional sports teams, leagues, and rights holders unlock the hidden value of their fan data. After pioneering real-time player tracking technology with Trakus, Eric has spent decades building companies at the intersection of technology, media, retail, and data analytics.In this episode, Eric explains how FanUp.ai is creating the emerging category of Fan Asset Management, helping organizations transform dormant fan databases from operational cost centers into valuable revenue-generating assets. Drawing on proven retail loyalty strategies and AI-powered predictive analytics, FanUp enables teams to better understand fan behavior, increase lifetime customer value, and create more personalized experiences.Eric also shares lessons from building multiple successful companies, including how entrepreneurs can earn the trust of professional teams, identify problems worth solving, and position their products around business outcomes instead of features. We also discuss the future of AI in sports, why loyalty programs are still underutilized across professional sports, and how personalized fan experiences will reshape the industry over the next decade.Whether you're building a sports technology company, selling to teams and leagues, or interested in the future of fan engagement, this episode offers practical insights from one of the industry's most experienced entrepreneurs.

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