Christian Henze is the Chief Strategy Officer at the Premier Lacrosse League (PLL), where he has helped shape the league's growth since its early days. In this episode, Christian shares how the PLL has challenged traditional sports models through its touring format, player equity program, first-party fan data strategy, and recent transition to a city-based league. He also explains why community-building, fan engagement, and in-house technology have been central to the PLL's success, and offers valuable advice for entrepreneurs building businesses in sports. Whether you're interested in emerging leagues, sports innovation, or the future of fan experience, this conversation provides an inside look at how one of the fastest-growing leagues in professional sports is thinking differently.

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