Steve Swetoha is the President of the Greensboro Swarm, the NBA G League affiliate of the Charlotte Hornets. After leading the organization from its launch in 2015, Steve recently guided the Swarm to the first championship in franchise history while helping establish one of the league's most respected business operations.In this episode, Steve shares lessons from building a championship culture, why community engagement has become one of the organization's greatest competitive advantages, and how the Swarm has grown to 47 corporate partners by focusing on long-term relationships rather than traditional sponsorship sales. We also discuss creating memorable fan experiences in an intimate venue, collaborating with the Charlotte Hornets, and the unique opportunities that make the NBA G League one of the most innovative leagues in professional sports.From winning championships to building lasting community relationships, Steve provides a behind-the-scenes look at what it takes to build and lead a successful professional sports organization.

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