This episode of the Sports Business Leaders Podcast is a special one, recorded following our event with Sunderland AFC CEO Tom Burwell this past Saturday. After hearing from the club's leadership, we wanted to continue the conversation with someone who experienced Sunderland from the pitch.Justin Titchenell interviewed Duncan Watmore, former Sunderland AFC and English Premier League player and now Head of Elite Performance & Business Development at PEAK4. After a 13-year professional football career that included more than 300 appearances, Duncan now helps organizations improve employee wellbeing and performance through sports science, wearable technology, and behavior change.Justin and Duncan discuss the importance of recovery, leadership, resilience, wearable technology, and how elite sports principles can help businesses build healthier, higher-performing teams. They also explore why authenticity is essential for earning trust and building lasting relationships in the sports industry.

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