Matt Virtue, Founder and CEO of Rival, joins the Sports Business Leaders Podcast to talk about how the way fans engage with sports is changing and what that means for teams, leagues, and brands.Rival works with organizations including the New York Giants, Baltimore Ravens, Detroit Pistons, Aston Villa, USL, New Balance, and Coca-Cola to turn passive audiences into active communities through gaming, predictions, and interactive digital experiences.Matt shares why the “second screen” has become such an important part of the fan experience, how teams can build stronger direct relationships with younger fans, and why owning fan data and digital communities will become increasingly valuable. He also shares lessons from building and selling into professional sports, including a simple principle for sports technology companies: people buy outcomes.

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