Dawn Sherman has spent nearly 30 years building and leading global businesses. Now, she’s bringing that experience to professional women’s football.Dawn is the CEO and Board Chair of ProPharma, Owner of the Jersey Shore Wave, and an investor and board member in the Women’s National Football Conference (WNFC). Her goal goes beyond building a successful team. She wants to help create a sustainable future for women’s football where athletes can build their brands, attract fans, and ultimately get paid to play.On this episode of the Sports Business Leaders Podcast, Dawn joins us to discuss why she invested in women’s football, what she’s building with the Jersey Shore Wave, and the opportunity she sees across women’s sports. We also talk about the importance of athlete visibility, building engaged fanbases, attracting the right sponsors, and what emerging sports properties need to do to create long-term commercial value.

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