Eric Botsford, SVP of Growth and Platform Expansion at WZA Sports, joins the Sports Business Leaders Podcast to discuss the growth of Wodapalooza and the rapidly evolving business of fitness events.Eric shares his journey through the fitness industry, including leadership roles with Tough Mudder and HYROX, and what he learned helping scale some of the biggest brands in the space. He also breaks down how Wodapalooza has grown from a grassroots competition into a global fitness festival built around community, accessibility, and memorable experiences.The conversation dives into WZA Sports' expansion into new markets, the rise of fitness travel, and why consumers are increasingly looking for experiences that combine competition, community, and lifestyle.Eric also shares how WZA approaches brand partnerships, what companies need to understand before entering the fitness industry, and why the best partnerships are built around culture, creativity, and measurable ROI.

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